{"id":52657,"date":"2026-06-03T20:30:09","date_gmt":"2026-06-03T20:30:09","guid":{"rendered":"https:\/\/www.truecommerce.com\/blog\/prime-day-peak-season-supply-chain-readiness\/"},"modified":"2026-06-03T20:43:17","modified_gmt":"2026-06-03T20:43:17","slug":"prime-day-peak-season-supply-chain-readiness","status":"publish","type":"post","link":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/","title":{"rendered":"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers"},"content":{"rendered":"

Why Prime Day Is Now a Peak Season Supply Chain Test<\/h2>\n

Amazon Prime Day has grown from a single retailer\u2019s two-day promotion into a multi-day, multi-retailer demand surge that sends ripple effects through the entire supplier and distributor ecosystem. From manufacturers ramping production weeks in advance to 3PLs absorbing fulfillment spikes overnight, what separates brands that win at Prime Day is no longer marketing spend. A solid ERP system functions as an operational backbone, orchestrating end-to-end coordination across your entire supply chain and trading partners.<\/p>\n

The 2026 Prime Day Reality: More Demand, Less Margin for Error<\/h2>\n

Every Prime Day promotion compresses demand into a short window, and 2026 is expected to be no exception. Average order volumes during peak hours can be five to ten times higher than usual, and the discounting required to compete leaves little room for error.<\/p>\n

This is where a modern ERP system comes in handy. Three capabilities matter most: forecasting that blends historical Prime Day performance, current sell-through, and supplier lead times into a plan the whole business executes against; a single, accurate view of inventory across direct-to-consumer (DTC), marketplace, wholesale, and retail channels; and real-time visibility into margin at the order and SKU level. With a connected system, buyers, planners, and operations are all working in harmony with a single source of truth.<\/p>\n

While ERP provides the internal foundation, it doesn\u2019t operate in a vacuum, especially during Prime Day. Success depends on how quickly and accurately data moves between you and your trading partners.<\/p>\n

Real-time data exchange through EDI and APIs ensures that purchase orders, advance ship notices (ASNs), and invoices are synchronized across systems without delay. When these documents flow seamlessly, suppliers can respond faster, retailers stay informed, and fulfillment partners execute with confidence. Without that connectivity, even the most sophisticated ERP becomes a static system, unable to keep pace with the speed and scale of Prime Day demand.<\/p>\n

Where Prime Day Supply Chains Break Down<\/h2>\n
    \n
  1. Prime Day Inventory Management and Overselling Risks
    \nTwo major culprits for overselling are usually forecasts that were never reconciled with actual on-hand inventory, or inventory data living in disconnected systems. If your forecasting tool, WMS, and order management system each hold a slightly different version of the truth, the gaps get exposed when volume spikes, systems quickly fall out of sync, and customer satisfaction falls through the cracks.
    \nA retailer may continue selling based on outdated availability, while the supplier has already run out of stock or reallocated inventory elsewhere. Connected supply chain networks eliminate these blind spots by continuously synchronizing inventory data across all trading partners, ensuring that what\u2019s promised is actually available.<\/li>\n
  2. Order Processing Bottlenecks During Peak Volume
    \nManual workflows that feel manageable at normal volume (credit holds reviewed by hand, pricing exceptions routed by email) become catastrophic bottlenecks at Prime Day throughput. Equally damaging is ERP infrastructure that wasn’t provisioned for the surge: batch jobs back up, integrations time out, reports lock tables at the worst possible hour.
    \nWithout automated EDI workflows, critical documents like purchase orders and ASNs must be processed manually or in batches, creating delays that ripple across the supply chain. Orders sit unacknowledged, shipments go out without proper documentation, and partners are left without visibility. Automation removes these bottlenecks by enabling real-time document exchange, allowing orders to be received, confirmed, and fulfilled at the rate Prime Day requires without adding headcount or risk.<\/li>\n
  3. Fulfillment, ASN Accuracy, and Chargeback Risks
    \nWarehouse execution gaps are usually planning gaps in disguise. When wave planning and labor scheduling are made without a clear line of sight into your ERP’s order pipeline, the warehouse ends up reacting instead of executing while orders pile up.
    \nPrime Day also magnifies compliance risks, where even small errors can lead to costly chargebacks. Inaccurate ASNs, incorrect labeling, or failure to follow retailer routing guides can quickly erode already thin margins. These issues are often the result of manual data entry or inconsistent processes across partners. By standardizing and automating compliance through EDI and integrated labeling and ASN generation, businesses can ensure shipments meet retailer requirements every time, reducing errors, avoiding penalties, and keeping goods moving smoothly through the supply chain.<\/li>\n<\/ol>\n

    How ERP Helps Retailers and Suppliers Prepare for Peak Season<\/h2>\n

    Winning Prime Day starts with one commitment: there is a single source of truth for all your data, and that source is your ERP system. Forecasts, inventory, open orders, customer commitments, and financials all live in one platform, refreshed in real time.<\/p>\n

    When your data and operations are aligned, magic happens. Planners see exactly what is available across every channel and every location, and they can rebalance dynamically as the surge unfolds. Replenishment decisions are based on live sell-through, not historical trends. And leaders have the end-to-end visibility to see a problem developing before it gets out of hand.<\/p>\n

    Just as important is scalability. Prime Day is all about volume, velocity, and complexity hitting at the same time. A platform that handles each of those dimensions individually but collapses when all three arrive together is not actually ready. The ERP environments that succeed during peak have been deliberately architected for it: elastic compute, optimized integrations, off-peak scheduling for non-critical jobs, and clear rules for when human judgment needs to override automated logic.<\/p>\n

    Internal alignment through ERP and external synchronization through EDI and network connectivity are two halves of the same whole. When both are connected, inventory stays accurate across every system that touches it, orders move faster and with fewer errors, and compliance improves in ways that protect margin instead of erode it. When either half is missing, even strong demand turns into operational and financial risk. The retailers and suppliers who win Prime Day are the ones who have invested in both.<\/p>\n

    After the Surge: Turning Prime Day Data into Long-Term Gains<\/h2>\n

    Prime Day performance data is a goldmine. Once the dust settles, it’s worth taking a look at how sales compared against forecast by channel and SKU, what margin actually landed per order after true landed cost and channel fees, and where forecast accuracy held up or broke down.<\/p>\n

    These insights can help guide continuous improvement year-round. Feed them back into the ERP system\u2019s forecasting models, the safety stock parameters, the replenishment rules and the financial planning baselines. Done well, every Prime Day makes the next Prime Day easier, because the system is genuinely learning from each cycle instead of starting from scratch.<\/p>\n

    Once Prime Day ends, the focus shifts from execution to evaluation. This is where connected data becomes invaluable. By analyzing order accuracy, ASN performance, fulfillment timelines, and chargeback trends, businesses can pinpoint exactly where breakdowns occurred across their partner ecosystem. These insights go beyond internal metrics, revealing opportunities to strengthen collaboration, streamline communication, and expand automation with key trading partners. Over time, this continuous improvement loop transforms Prime Day from a reactive scramble into a repeatable, optimized process, where each cycle is more efficient, more compliant, and more profitable than the last.<\/p>\n

    Connected Systems Win Peak Seasons<\/h2>\n

    Strong internal systems give you accuracy and control under pressure. Strong external connectivity gives you the speed to execute across a network you don’t directly control. Neither is sufficient alone. Brands that invest in both a cloud-based ERP system as the operational backbone and a robust EDI network as the connective tissue tend to scale efficiently, reduce friction, and protect profitability when discounting pressure peaks.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Why Prime Day Is Now a Peak Season Supply Chain Test Amazon Prime Day has grown from a single retailer\u2019s two-day promotion into a multi-day, multi-retailer demand surge that sends ripple effects through the entire supplier and distributor ecosystem. From manufacturers ramping production weeks in advance to 3PLs absorbing fulfillment spikes overnight, what separates brands […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"region":[293],"industry":[345],"topic":[408],"product":[506],"integration_type":[521],"erp":[541],"class_list":["post-52657","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en-gb","region-global-en-gb","industry-retail-en-gb","topic-supply-chain-en-gb","product-edi-en-gb","integration_type-integration-agnostic-en-gb","erp-erp-agnostic-en-gb"],"acf":[],"yoast_head":"\nPrime Day 2026 Supply Chain Readiness | TrueCommerce<\/title>\n<meta name=\"description\" content=\"Prepare for Prime Day and peak season demand with better inventory visibility, ERP alignment, EDI automation, ASN accuracy, and supply chain connectivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers\" \/>\n<meta property=\"og:description\" content=\"Prepare for Prime Day and peak season demand with better inventory visibility, ERP alignment, EDI automation, ASN accuracy, and supply chain connectivity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrueCommerce\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T20:30:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-03T20:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2026\/03\/LinkedIn_Personal-Profile_Dark_1584x396px_WithLogo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1584\" \/>\n\t<meta property=\"og:image:height\" content=\"396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Penn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TrueCommerce\" \/>\n<meta name=\"twitter:site\" content=\"@TrueCommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Penn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/\"},\"author\":{\"name\":\"Tom Penn\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#\\\/schema\\\/person\\\/d8f3b22c9f6101e1b4cd386e8a103ef7\"},\"headline\":\"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers\",\"datePublished\":\"2026-06-03T20:30:09+00:00\",\"dateModified\":\"2026-06-03T20:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/\"},\"wordCount\":1245,\"publisher\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#organization\"},\"articleSection\":[\"Uncategorized @en-gb\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/\",\"url\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/\",\"name\":\"Prime Day 2026 Supply Chain Readiness | TrueCommerce\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#website\"},\"datePublished\":\"2026-06-03T20:30:09+00:00\",\"dateModified\":\"2026-06-03T20:43:17+00:00\",\"description\":\"Prepare for Prime Day and peak season demand with better inventory visibility, ERP alignment, EDI automation, ASN accuracy, and supply chain connectivity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/prime-day-peak-season-supply-chain-readiness\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#website\",\"url\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/\",\"name\":\"TrueCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#organization\",\"name\":\"TrueCommerce\",\"url\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.truecommerce.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Icon_TrueCommerce-Logo_With-Border-and-Background.png\",\"contentUrl\":\"https:\\\/\\\/www.truecommerce.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Icon_TrueCommerce-Logo_With-Border-and-Background.png\",\"width\":1200,\"height\":1200,\"caption\":\"TrueCommerce\"},\"image\":{\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/TrueCommerce\",\"https:\\\/\\\/x.com\\\/TrueCommerce\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/truecommerce\",\"https:\\\/\\\/www.instagram.com\\\/truecommerce\\\/\"],\"description\":\"At TrueCommerce, we help businesses connect, automate, and grow, faster. Our mission is to drive customer success through innovation, speed, and a seamless, end-to-end experience.\",\"legalName\":\"TrueCommerce\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/#\\\/schema\\\/person\\\/d8f3b22c9f6101e1b4cd386e8a103ef7\",\"name\":\"Tom Penn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8e2632d7f0c4262752775981fb8a207d09bb0904bc0958fd3f4a61a0797f25b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8e2632d7f0c4262752775981fb8a207d09bb0904bc0958fd3f4a61a0797f25b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8e2632d7f0c4262752775981fb8a207d09bb0904bc0958fd3f4a61a0797f25b?s=96&d=mm&r=g\",\"caption\":\"Tom Penn\"},\"url\":\"https:\\\/\\\/www.truecommerce.com\\\/en-gb\\\/blog\\\/author\\\/tom-penn\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prime Day 2026 Supply Chain Readiness | TrueCommerce","description":"Prepare for Prime Day and peak season demand with better inventory visibility, ERP alignment, EDI automation, ASN accuracy, and supply chain connectivity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/","og_locale":"en_GB","og_type":"article","og_title":"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers","og_description":"Prepare for Prime Day and peak season demand with better inventory visibility, ERP alignment, EDI automation, ASN accuracy, and supply chain connectivity.","og_url":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/","og_site_name":"TrueCommerce","article_publisher":"https:\/\/www.facebook.com\/TrueCommerce","article_published_time":"2026-06-03T20:30:09+00:00","article_modified_time":"2026-06-03T20:43:17+00:00","og_image":[{"width":1584,"height":396,"url":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2026\/03\/LinkedIn_Personal-Profile_Dark_1584x396px_WithLogo.jpg","type":"image\/jpeg"}],"author":"Tom Penn","twitter_card":"summary_large_image","twitter_creator":"@TrueCommerce","twitter_site":"@TrueCommerce","twitter_misc":{"Written by":"Tom Penn","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/#article","isPartOf":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/"},"author":{"name":"Tom Penn","@id":"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/person\/d8f3b22c9f6101e1b4cd386e8a103ef7"},"headline":"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers","datePublished":"2026-06-03T20:30:09+00:00","dateModified":"2026-06-03T20:43:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/"},"wordCount":1245,"publisher":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#organization"},"articleSection":["Uncategorized @en-gb"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/","url":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/","name":"Prime Day 2026 Supply Chain Readiness | TrueCommerce","isPartOf":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#website"},"datePublished":"2026-06-03T20:30:09+00:00","dateModified":"2026-06-03T20:43:17+00:00","description":"Prepare for Prime Day and peak season demand with better inventory visibility, ERP alignment, EDI automation, ASN accuracy, and supply chain connectivity.","breadcrumb":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.truecommerce.com\/en-gb\/blog\/prime-day-peak-season-supply-chain-readiness\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.truecommerce.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Prime Day 2026: Peak Season Supply Chain Readiness for Retailers and Suppliers"}]},{"@type":"WebSite","@id":"https:\/\/www.truecommerce.com\/en-gb\/#website","url":"https:\/\/www.truecommerce.com\/en-gb\/","name":"TrueCommerce","description":"","publisher":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.truecommerce.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.truecommerce.com\/en-gb\/#organization","name":"TrueCommerce","url":"https:\/\/www.truecommerce.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/Icon_TrueCommerce-Logo_With-Border-and-Background.png","contentUrl":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/Icon_TrueCommerce-Logo_With-Border-and-Background.png","width":1200,"height":1200,"caption":"TrueCommerce"},"image":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrueCommerce","https:\/\/x.com\/TrueCommerce","https:\/\/www.linkedin.com\/company\/truecommerce","https:\/\/www.instagram.com\/truecommerce\/"],"description":"At TrueCommerce, we help businesses connect, automate, and grow, faster. Our mission is to drive customer success through innovation, speed, and a seamless, end-to-end experience.","legalName":"TrueCommerce"},{"@type":"Person","@id":"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/person\/d8f3b22c9f6101e1b4cd386e8a103ef7","name":"Tom Penn","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/d8e2632d7f0c4262752775981fb8a207d09bb0904bc0958fd3f4a61a0797f25b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8e2632d7f0c4262752775981fb8a207d09bb0904bc0958fd3f4a61a0797f25b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8e2632d7f0c4262752775981fb8a207d09bb0904bc0958fd3f4a61a0797f25b?s=96&d=mm&r=g","caption":"Tom Penn"},"url":"https:\/\/www.truecommerce.com\/en-gb\/blog\/author\/tom-penn\/"}]}},"_links":{"self":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/posts\/52657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/comments?post=52657"}],"version-history":[{"count":0,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/posts\/52657\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/media?parent=52657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/categories?post=52657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/tags?post=52657"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/region?post=52657"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/industry?post=52657"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/topic?post=52657"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/product?post=52657"},{"taxonomy":"integration_type","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/integration_type?post=52657"},{"taxonomy":"erp","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/erp?post=52657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}