{"id":30987,"date":"2024-05-06T12:00:00","date_gmt":"2024-05-06T12:00:00","guid":{"rendered":"https:\/\/www.truecommerce.com\/press-release\/truecommerce-appoints-anders-knudsen-as-vice-president-of-product-strategy-for-europe-2\/"},"modified":"2025-12-08T07:31:11","modified_gmt":"2025-12-08T07:31:11","slug":"truecommerce-appoints-anders-knudsen-as-vice-president-of-product-strategy-for-europe-2","status":"publish","type":"press_release","link":"https:\/\/www.truecommerce.com\/en-gb\/press-release\/truecommerce-appoints-anders-knudsen-as-vice-president-of-product-strategy-for-europe\/","title":{"rendered":"\u202fTrueCommerce Appoints Anders Knudsen as Vice President of Product & Strategy\u202ffor Europe"},"content":{"rendered":"\n

Ecommerce executive brings 15 years of industry experience in product development and management to help organisations reduce the complexities of connecting the global supply chain network<\/em> <\/p>\n\n\n\n

COVENTRY, England\u2014(May 6, 2024)\u2014<\/strong> TrueCommerce<\/a>, a global provider of supply chain and trading partner connectivity, integration and omnichannel solutions, has named Anders Knudsen Vice President of Product & Strategy for Europe. In his role, Knudsen will lead TrueCommerce\u2019s European product organisation and is responsible for guiding TrueCommerce\u2019s product strategy, including developing a continued innovation roadmap and expanding the company\u2019s product offerings in the region.\u00a0<\/p>\n\n\n\n

Anders has extensive experience in the B2B Software as a Service (SaaS), eCommerce and payments markets, along with a proven track record of successfully developing and executing product strategies.\u202f Knudsen will play a key role in supporting TrueCommerce’s continued growth and success in Europe.\u202f Knudsen\u2019s extensive knowledge of the European landscape will be especially vital in Germany and other European countries where e-invoicing and supply chain digitisation is undergoing transformative changes. <\/p>\n\n\n\n

\u201cThe addition of Anders to TrueCommerce Europe represents our commitment to expand our supply chain network and capabilities across the region,\u201d said Mike Gross, TrueCommerce Chief Technology Officer. \u201cAnders\u2019 ability to connect deeply with the market will help guide TrueCommerce\u2019s continued innovation roadmap and close the gap we see in the market to offer enterprises a single provider to digitise their full supply chain.\u201d\u202f <\/p>\n\n\n\n

\u201cTrueCommerce is at the forefront of digitizing the supply chain using electronic data interchange (EDI) and API technologies,\u201d said Knudsen. \u201cAs we\u2019re experiencing continued shifts in the supply chain environment, I look forward to bringing my experience and insights to expand our supply chain network and provide our customers with greater opportunities to optimise, automate, and grow.\u201d <\/p>\n\n\n\n

Prior to TrueCommerce, Anders spent eight years at European PayTech company Nets, where he held numerous positions including VP of Products, eCommerce, and was responsible for product strategy and vision. <\/p>\n\n\n\n

Connect with TrueCommerce<\/strong> <\/p>\n\n\n\n