{"id":34765,"date":"2021-09-23T13:33:38","date_gmt":"2021-09-23T13:33:38","guid":{"rendered":"https:\/\/www.truecommerce.com\/resources\/madison-b2b-ecommerce-case-study\/"},"modified":"2026-03-27T18:53:26","modified_gmt":"2026-03-27T18:53:26","slug":"madison-b2b-ecommerce-case-study","status":"publish","type":"resource","link":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/","title":{"rendered":"Madison: B2B eCommerce Case Study"},"content":{"rendered":"","protected":false},"featured_media":34766,"template":"","region":[293],"industry":[356],"topic":[481],"product":[520],"integration_type":[521],"erp":[541],"class_list":["post-34765","resource","type-resource","status-publish","has-post-thumbnail","hentry","region-global-en-gb","industry-industry-agnostic-en-gb","topic-b2b-ecommerce-en-gb","product-truecommerce-shop-en-gb","integration_type-integration-agnostic-en-gb","erp-erp-agnostic-en-gb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Madison: B2B eCommerce Case Study | TrueCommerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Madison: B2B eCommerce Case Study\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"TrueCommerce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrueCommerce\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-27T18:53:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TrueCommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/\",\"url\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/\",\"name\":\"Madison: B2B eCommerce Case Study | TrueCommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg\",\"datePublished\":\"2021-09-23T13:33:38+00:00\",\"dateModified\":\"2026-03-27T18:53:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#primaryimage\",\"url\":\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg\",\"contentUrl\":\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg\",\"width\":500,\"height\":324},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.truecommerce.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Madison: B2B eCommerce Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/#website\",\"url\":\"https:\/\/www.truecommerce.com\/en-gb\/\",\"name\":\"TrueCommerce\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.truecommerce.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/#organization\",\"name\":\"TrueCommerce\",\"url\":\"https:\/\/www.truecommerce.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/Icon_TrueCommerce-Logo_With-Border-and-Background.png\",\"contentUrl\":\"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/Icon_TrueCommerce-Logo_With-Border-and-Background.png\",\"width\":1200,\"height\":1200,\"caption\":\"TrueCommerce\"},\"image\":{\"@id\":\"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/TrueCommerce\",\"https:\/\/x.com\/TrueCommerce\",\"https:\/\/www.linkedin.com\/company\/truecommerce\",\"https:\/\/www.instagram.com\/truecommerce\/\"],\"description\":\"At TrueCommerce, we help businesses connect, automate, and grow, faster. Our mission is to drive customer success through innovation, speed, and a seamless, end-to-end experience.\",\"legalName\":\"TrueCommerce\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Madison: B2B eCommerce Case Study | TrueCommerce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/","og_locale":"en_GB","og_type":"article","og_title":"Madison: B2B eCommerce Case Study","og_url":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/","og_site_name":"TrueCommerce","article_publisher":"https:\/\/www.facebook.com\/TrueCommerce","article_modified_time":"2026-03-27T18:53:26+00:00","og_image":[{"width":500,"height":324,"url":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@TrueCommerce","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/","url":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/","name":"Madison: B2B eCommerce Case Study | TrueCommerce","isPartOf":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#primaryimage"},"image":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#primaryimage"},"thumbnailUrl":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg","datePublished":"2021-09-23T13:33:38+00:00","dateModified":"2026-03-27T18:53:26+00:00","breadcrumb":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#primaryimage","url":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg","contentUrl":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/iStock-485878489_ID978.jpg","width":500,"height":324},{"@type":"BreadcrumbList","@id":"https:\/\/www.truecommerce.com\/en-gb\/resource\/madison-b2b-ecommerce-case-study\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.truecommerce.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Madison: B2B eCommerce Case Study"}]},{"@type":"WebSite","@id":"https:\/\/www.truecommerce.com\/en-gb\/#website","url":"https:\/\/www.truecommerce.com\/en-gb\/","name":"TrueCommerce","description":"","publisher":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.truecommerce.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.truecommerce.com\/en-gb\/#organization","name":"TrueCommerce","url":"https:\/\/www.truecommerce.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/Icon_TrueCommerce-Logo_With-Border-and-Background.png","contentUrl":"https:\/\/www.truecommerce.com\/wp-content\/uploads\/2025\/12\/Icon_TrueCommerce-Logo_With-Border-and-Background.png","width":1200,"height":1200,"caption":"TrueCommerce"},"image":{"@id":"https:\/\/www.truecommerce.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/TrueCommerce","https:\/\/x.com\/TrueCommerce","https:\/\/www.linkedin.com\/company\/truecommerce","https:\/\/www.instagram.com\/truecommerce\/"],"description":"At TrueCommerce, we help businesses connect, automate, and grow, faster. Our mission is to drive customer success through innovation, speed, and a seamless, end-to-end experience.","legalName":"TrueCommerce"}]}},"_links":{"self":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/resource\/34765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/media\/34766"}],"wp:attachment":[{"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/media?parent=34765"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/region?post=34765"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/industry?post=34765"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/topic?post=34765"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/product?post=34765"},{"taxonomy":"integration_type","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/integration_type?post=34765"},{"taxonomy":"erp","embeddable":true,"href":"https:\/\/www.truecommerce.com\/en-gb\/wp-json\/wp\/v2\/erp?post=34765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}