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Buttonwood Grove Winery Boosts Revenue and Improves Customer Engagement

Success Stories

Objective

Automate labor-intensive manual tasks, improve business reporting capabilities and facilitate customer relationship management by investing in best-in-class, integrated technology

Solution

Leverage WineryConnect to implement, connect and support a Revel point-of-sale(POS) solution, TrueCommerce Nexternal eCommerce storefront and wine club platform—all integrated with the QuickBooks Online business system

Results/Benefits

  • Improved ability to create long-term customer relationships through direct marketing
  • TrueCommerce Nexternal integration with UPS WorldShip makes printing shipping labels a one-click process
  • Built-in integration capability to support future growth, such as the addition of age verification and production data management solutions
  • “Huge” bottom-line revenue impact through an exponential increase in online sales and enhanced marketing capabilities
  • Ultra-fast deployment and near-instant time-to-value for both POS and eCommerce solutions
  • TrueCommerce Nexternal’s built-in wine club and customer management features have helped kick off a highly successful and fast-growing wine club subscription service

“ Our customers can make purchases in our tasting room, or they can buy from home using TrueCommerce Nexternal—and all the data is housed and managed together. This allows us to track their wine preferences and buying patterns, then market to them directly, regardless of whether they buy in our store or online.“

Marcia Klue
Marketing Manager and Wine Club Director,
Buttonwood Grove Winery

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