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As part of a complete website makeover and a drive to boost online sales, replace a homegrown, outdated web storefront with a robust, flexible eCommerce solution from a trusted vendor that meets needs for wine-specific features and integrations.


Implement the Nexternal eCommerce Platform, including custom wine club support and integrations with wine-industry point-of-sale and age verification solutions


  • The ability to easily run a wide range of promotions contributed to a 300% increase in online sales in the first year
  • A feature-rich, always visible shopping cart abandonment and helps sustain higher online sales figures
  • The ability to substitute for preselected wine choices keeps wine club members happy and further supports sales
  • Built-in integration with point-of-sale and age verification solutions streamlines fulfillment of alcohol and inventory management
  • Responsive and experienced support helps maximize return on investment


“Nexternal eCommerce was one of the few Commerce platforms I found that had age verification integration built-in, so we can age-verify our customers as they go through their online shopping experience.”

Peter Laing
Operations Manager
L. Mawby Winery


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