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Objective

Find an affordable, easy-to-use, all-in-one point of sale and eCommerce system to automate manual sales and customer relationship processes and help grow retail sales.

Solution

Implement the TrueCommerce Nexternal eCommerce platform and mobile point of sale solution which share a single database and integrate with FedEx’s shipping system and MailChimp email marketing, to support retail online and wine club sales, along with tasting room and event sales.

Benefits

  • All-in-one POS and eCommerce system with a single database and OMS provides real-time access to customer data, including aggregate order history, for deeper customer engagement and improved sales
  • Outstanding customer support accelerates time to value, increases return on investment and takes the risk and struggle out of implementing new technology
  • Much faster and more automated sales order processing
  • The online store’s built-in marketing features help increase conversion rates, average order sizes and total sales
  • Easy order customization for enhanced customer satisfaction, stronger wine club participation and more sales
  • Improved customer experience and increased sales in the tasting room and online, thanks to a single order management system (OMS) that provides both a powerful, fast and easy-to-use mobile point of sale (POS) interface and an intuitive, branded online store

 

“We have a good retention rate, and I think a big reason is that TrueCommece Nexternal’s built-in custom club feature makes it so easy for wine club members to customize their orders. They don’t have to take the wine club selections if they don’t want them, and they can pop other things into their online shopping carts instead.”

Sara Gummere
Co-Owner
Transcendence Wines

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