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Objective

Improve the online customer experience and increase direct-to-customer sales by refreshing the company's online presence

Solution

Update the company's website and its existing TrueCommerce Nexternal eCommerce Platform; increase the integration and links between the two platforms to radically improve SEO results and conversions

Benefits

  • B2B and B2C capabilities empower Thanksgiving Coffee to do business with coffee shops, restaurants, inns, grocers and consumers
  • Rich eCommerce features drive increased retail sales through higher organic search rankings and conversion rates
  • Built-in club features enable a highly successful coffee club that builds long-term customer relationships and helps launch new products
  • Responsive customer support quickly addresses questions to ensure ongoing eCommerce success
  • Simple configuration and management coupled with a user-friendly buyer interface makes marketing initiatives more effective 

 

"As soon as we launched the new TrueCommerce Nexternal web store we saw a 300% increase in organic search resultsits been pretty incredible."

Marchelo Bresciani
Marketing Director

 

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