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Lacey Ford, TrueCommerce CMO

Lacey Ford

Chief Marketing Officer

As Global CMO, Lacey is responsible for developing the company’s go-to-market strategy to support customer growth and retention. She is an innovative leader who combines expert, in-depth data analysis and customer-first solutions to deliver exceptional and relevant experiences that build strong brand engagement.

Lacey has extensive experience initiating and leading strategic programs that create sustained growth for SaaS organizations, from start-ups to Fortune 100 firms. Prior to TrueCommerce she served as Chief Marketing Officer at Crownpeak, an enterprise digital experience solutions provider. Prior to that, she spearheaded marketing programs for such industry leaders as LexisNexis, AT&T, insightsoftware and Lightpath.