Create a Better Customer Experience with a Powerful B2C eCommerce Platform

Whether you are looking to jump-start your B2C eCommerce presence or expand the impact of your current online store, you need an eCommerce platform that offers user-friendly B2C eCommerce shopping with all the features customers expect—and all the flexibility and options you need to meet current and future business needs for pricing, catalog management and order processing.  

TrueCommerce Nexternal’s online B2C commerce platform offers the best shopping cart solution and expert customer support in the digital commerce market. With features that create an unmatched customer experience, reduce cart abandonment, and maximize order conversions, you’ll be able to scale your sales and go wherever business takes you. 

Branded B2C Storefronts for eCommerce Businesses

Customizable eCommerce Sites

Brand consistency is at the core of your eCommerce store’s success. Our implementation team will work with you to create a web storefront with the same look and feel as your existing website, plus premium features like: 

  • Inventory controls that automatically sync inventory levels between your backend systems and your eCommerce storefront 
  • Subscription management and club creation, with customizable options for special member pricing and product availability 
  • Flexible shipping configuration that lets you control rates by customer types, geographic zones, and customize shipping standards for orders 
Vegan Essentials Quote

User-Friendly B2C eCommerce Features

A Frictionless Customer Journey

  • Suggestive search helps customers find the products they’re looking for quickly  
  • Product reviews and ratings increase shopper trust, and provide valuable social proof to boost conversions 
  • An always-on-screen shopping cart lets customers see the products they’ve chosen, and makes checkout simple 
  • Marketing automations like confirmation and shipping status emails keep customers up to date on their orders

Customer Success Stories

Transcendence Wines

Transcendence Wines Grows Retail Sales More Easily with the All-in-One Nexternal eCommerce Platform and Mobile Point of Sale Solution from TrueCommerce

Caffe Ladro

Seattle Coffee Roaster and Retailer Accelerates Order Processing and Quadruples Online Sales with TrueCommerce Unified Commerce Services

C.E. Smith Company

C.E. Smith Saves Time, Money and Improves Order Accuracy by Integrating Both the TrueCommerce EDI and eCommerce Platform with their ERP

View all Success Stories

Loyalty Program

Upsell with B2C Marketing Automation

Increase Your Online Sales

Offering discounts for large orders or subscription orders, or free shipping at a certain threshold is a great way to increase your average order value—but only if your customers know about the incentives! Our B2C eCommerce solution includes multiple features to get your eCommerce site offers in front of your customers at the right time.  

  • Dynamic messaging in the shopping cart increases average order size with strategic messaging 
  • Loyalty program support automatically gives customers “points” for qualifying purchases, and shows them their point earnings, with redemption options 
  • One-click reordering encourages buyers to restock on their favorite products 
  • Customizable pop-up coupons and promotional banners offer more ways to incentivize purchases 

Manage Your B2C Orders with Ease

Integrated Order Management System

Nexternal’s eCommerce Order Management System (OMS) delivers rich features to help you streamline order processing, connect with customers, and grow your business. 

  • Order tagging lets you quickly organize orders for better tracking and custom report creation 
  • In-depth reporting empowers you to drill down to key analytics like product sales by SKU, category, customer type, and geographic location  
  • CRM integration sends data directly to your Salesforce system for better customer communication 
  • ERP integrations connect directly with leading ERP and business systems, from NetSuite to Microsoft Dynamics, to QuickBooks, and more 

Overcome Key B2C eCommerce Challenges

Features from Growing B2C Businesses

The B2C eCommerce market space is growing, but so is the competition. TrueCommerce’s B2C eCommerce solutions make it easy to make your B2C company stand out from the crowd and future-proof your business with: 

  • If customers can’t find your brand online, they can’t buy your products. Our SEO tools let you create keyword rich URLs, titles, and product descriptions for better visibility on search engines like Google 
  • Having trouble getting seen on social media platforms? Our sharing tool allows consumers to share their latest purchase, favorite products, or online coupons on Facebook and Twitter 
  • Customers today want their orders quickly, no matter where or when they buy. Fulfillment options like a drop ship module and directed fulfillment enable rapid delivery to exceed consumer expectations  

“TrueCommerce Nexternal's shopping cart software is incredibly search engine friendly, giving me a leg up on my competition. My industry is extremely competitive so ranking well in the search engines is essential to my business. I love the fact that I can customize title tags and meta descriptions."

Pete Hitesman
Relentless Improvement


More Support for Your eCommerce Store

One Provider, Unlimited Connectivity

The best eCommerce shopping experience requires more than a great online store. TrueCommerce’s unified commerce platform offers additional solutions that integrate directly with your eCommerce platform to grow your online business even more.


Contact an eCommerce Specialist

Get more information, a demo, or quote.