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Adapt and evolve or get left behind: How and why B2B eCommerce could be the answer

By
Richard Gallacher
May 1, 2020

Charles Darwin’s theory of evolution tells us that living species need to adapt and evolve to ensure that they can compete and survive.

Whilst Darwin’s theory was written about living organisms, it has relevant connotations for the world of business too. Recently we’ve seen the landscape that businesses operate in undergo seismic changes, virtually overnight. Whilst most companies are experiencing challenges, it is those companies who can adapt and respond to the changing market conditions, who will be best positioned to compete in the years to come.

Here at TrueCommerce we’ve seen an increasing number of companies investing in B2B eCommerce to overcome the challenges of an unreachable customer base. By offering a self-service online storefront, that can be accessed from anywhere across any device, your customers can place and track orders, check and make payments, and access tailored price lists and promotional offers.

For most businesses, maintaining sales during a period of disruption is a priority and B2B eCommerce enables you to keep your sales channels open, whilst also maintaining customer communication and improving your service.

However, particularly given that normality is unlikely to return for some time it has become increasingly apparent how crucial it is for businesses to prepare for the ‘new normal’. As more and more people become accustomed to online purchases, online sales are unlikely to be slowing anytime soon and could offer more than just a lifeline for businesses – it could offer them a huge opportunity for the future.

For more information on how you can differentiate your businesses’ online capabilities, contact us. Alternatively further information on our B2B eCommerce solution can be found here.