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Evaluating B2B eCommerce mistakes, can you afford to choose Magento?

By
Ben Taylor
August 19, 2022

Optimised supply chain

Is your B2B eCommerce strategy hampered by increasing costs

Your eCommerce capabilities should constantly increase, but your costs shouldn't.

Recognising that platform enhancements should occur out of the box rather than requiring expensive development add-ons, the TrueCommerce B2B eCommerce solution allows you to benefit from full configurability and quarterly updates as standard. Unlike some B2B eCommerce platforms such as Magento, that require extensive ongoing development work, the out of the box functionality provided by TrueCommerce can typically reduce an organisation’s B2B eCommerce costs by 30%.

How lengthy is your implementation?

Regardless of your technical maturity and eCommerce expertise, your implementation needs to be fast. Time is money and the longer it takes to go live means it’ll take you longer to see value, and ultimately sales, from your B2B eCommerce platform.

The TrueCommerce solution is the fastest to implement and offers the shortest time to value on the market. 
Over the years, many organisations have opted for a solution like Magento that over promises and under delivers, if your implementation has been arduous or your costs are spiraling, or worse still, you’ve got an incomplete but expensive to maintain solution, you need to reevaluate your eCommerce platform provider. 

For more information on how to choose the best provider for your business, click here.

Is your digital strategy hampered by external developers?

The corporate landscape is fiercely competitive, and the online marketplace is only getting more congested. Fine margins dictate winners and losers and as a result, your digital footprint needs to help you stand out from the crowd. But where do you turn if your eCommerce platform is hindered by an agency incapable of matching your ambitions?

We recognise that your customers won’t wait on developers to offer them the experiences they demand, which is why the TrueCommerce B2B platform benefits from full configurability and quarterly updates as standard, so you can avoid obsolescence, win new customers online and stand out from the crowd.

Can your B2B eCommerce solution scale with your business?

Your B2B eCommerce platform should help your business grow, but you shouldn’t outgrow it. Equally, your growth shouldn’t be hindered by fear of insurmountable price increases. If your digital strategy is curtailed by the fear of rising costs, is it really fit for purpose?
Our transparent pricing policies are just one of the reasons why clients ranging from startups to large global companies, choose to grow their business with us.

Does your eCommerce platform offer seamless ERP integration?

A common concern for businesses is that their disparate systems lack cohesion. We know that integration is the cornerstone of an efficient value-added solution which is why our B2B eCommerce solution can integrate with all leading ERP, accounting, warehouse management and order processing systems to improve efficiencies and remove the need for rekeying, whilst increasing visibility across your business. 

Can your B2B eCommerce platform help you easily reach new markets?

The world is a smaller place in the eCommerce age and for many, it’s no longer viable to only win customers in your region or country. 
Common Sense Advisory’s research shows that 40% of consumers won’t buy in another language, which underlines the importance of an eCommerce platform’s ability to operate in the global space.
B2B ecommerce solutions should bring obstacles to growth down and the opportunity for expansion up, which is why our solution is built as a global platform with its core functionality catering for regional nuances. Recognising the advanced intelligence that B2B trading requires, the TrueCommerce solution automatically presents products in the correct language with the appropriate regional tax corrections. This advanced functionality presents consumers with the familiarity necessary to make purchasing decisions with confidence.  

Can your eCommerce solution increase profitability?

Fulfilling demand is the cornerstone of a successful business, but where organisations can really add value is by generating demand and then increasing the value of the sale. 

The TrueCommerce platform provides you with an out of the box intuitive B2B toolset that enables you to influence and encourage the types of purchasing activity that best aligns with your business objectives. 
With Quantity based pricing for example, you can increase Average Order Values (AOV) by encouraging customers to buy larger quantities less often, improving your bottom line by reducing the admin involved in order processing whilst delivering better value to your customers.

If you’re looking for a B2B eCommerce solution but don’t know where to turn, why not get in touch to discuss your requirements and decide which platform is best for you. Or if you’re already using a B2B platform but would like to move to a different solution, reach out to see how TrueCommerce can help reduce costs or improve your implementation timelines. 

 

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About the Author: Ben Taylor has held a variety of roles on both the vendor and client side under the banner of digital commerce / digital enablement for more than a decade. Currently, he shares his expertise with customers and prospects as Director of Pre Sales, Europe. Ben has deep experience across the procurement, sale and implementation of EDI, master data management, B2B ecommerce and Omnichannel trading solutions, including a wide range of use cases. He's passionate about identifying and installing digital solutions that deliver tangible commercial benefits and oil the cogs of commerce.