Teething Issues: How to Prevent and Bypass Common Issues When Changing eCommerce Platforms
Sometimes, even though you’ve done your research you can end up with an eCommerce platform that either doesn’t quite work or falls short of what your customers are demanding. Thankfully, you aren’t stuck with one b2b platform forever; re-platforming is there for those moments when you feel like you need to change platform for the benefit of your business.
There are issues that come bundled in with re-platforming, though, including porting over customer and transaction data, brand images, customer experience, and re-organising your departments. However, these issues can easily be circumvented, especially with the b2b platform available from TrueCommerce Netalogue.
1) Appropriate Scalability
Scalability can be a major issue for sites that re-platform. Sites that excelled on a smaller scale can quickly see their results diminish when they find themselves scaled up with a larger audience too suddenly. While it may seem strange to call a bigger audience a problem for business, in eCommerce some platforms can struggle with a sudden influx of new business. While an eCommerce platform may seem like a good fit now, will it be a good fit should your volume of business increase?
TrueCommerce Netalogue, to prevent the above, offers a platform with great scalability, TrueCommerce Netalogue customers’ have revenue ranging from £5m to £5bn. We’ll make sure that you don’t get caught out by an increase of new or different business with a service that guarantees success when being scaled up.
2) SEO Can Be Pretty Fragile
For some, re-platforming can be an SEO disaster. Migrating over existing URLs, creating a database of new URLs, implementing redirects from your old site, and maintaining rankings and authority can all cause a headache during migration. Some of the time, a successful company will move to an updated or new eCommerce platform and find their juicy SEO scores plummet by overlooking key parts of the migration.
Thankfully, TrueCommerce Netalogue ensures that you won’t see a major SEO hit in the long-term. We’ve designed this platform from the ground up for those who have outgrown their previous platform, so we can ensure your move to our platform keeps your SEO authority intact.
3) Maintaining GDPR Compliance
GDPR compliance is essential when trading in Europe and the UK, so you must ensure that you still comply with these regulations post-migration. The last thing you want when changing eCommerce platforms is for security and regulations like this to fall off, leading to a major pothole for your business.
TrueCommerce Netalogue provides functionality to encrypt and pseudonymise a user’s personal details, allowing for the highest levels of security and compliance.
4) Maintaining Mobile Functionality
B2B from a desktop is an option, not a staple. Mobile is just as important, if not more, than its desktop counterpart. Therefore, when transferring to a new eCommerce platform, you must ensure that it functions just as well on mobile as it does on desktop. Not all eCommerce platforms are suited to mobile, so check this aspect of the platform out before committing.
TrueCommerce Netalogue, though, functions fluidly on all major devices. Mobile ecommerce is growing at a staggering rate and B2B markets are not immune to the sweeping shift to mobile. TrueCommerce Netalogue offers responsive mobile B2B ecommerce websites, plus two unique B2B ecommerce app options for companies operating the TrueCommerce Netalogue B2B Ecommerce Platform.
5) Enhanced B2B Features
Delivering more advanced features such as customer self-service can sometime pose a challenge when you have a wide array of customers ranging from small businesses to very large organisations. Whilst you need to address the demands of your largest customers you don’t want to complicate the user experience for your smallest customers.
TrueCommerce Netalogue has powerful personalisation features to overcome this, in addition to being able to deliver personalised content you can also personalise the features and functionality down to specific users on a specific account to deliver the perfect experience at all level.
Many ecommerce platforms run off of promises and what-ifs, sacrificing your profits in the process. You deserve better with TrueCommerce Netalogue’s trusted, safe and transparent ecommerce platform, contact us and benefit from our experience of upgrading customers to move your digital strategy forward without risk.