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What is Product Information Management (PIM)?

Richard Gallacher
October 22, 2018

What is PIM?

Product Information Management is a method whereby companies manage the information required to market and sell products through distribution channels. Through this system, companies standardise and amalgamate customer-facing product information in a systematic manner and streamline their internal processes.

A PIM solution is for companies who are looking to grow their brand and sales through digital channels. An Aberdeen Group research report identified that companies using a PIM experience a 16% increase in product sales through better conversion rates with their ecommerce business. Conversion rates are driven by enriching product information across different digital channels and ensuring products are discovered more easily by intelligently managing product information. Adding to this, companies operating a PIM can offer a uniform customer experience across all channels by synching product information across all selling platforms.

The TrueCommerce PIM solution enables companies to centrally manage a broad set of data including digital assets such as images, videos and specifications, communal data such as user ratings and customer testimonials as well as an extensive set of product attributes. Facilitated by the Managed Services team, the TrueCommerce PIM solution increases sales through better conversion rates and improved product visibility, minimising returns on orders by providing buyers with the information they need to make the right choice and reduce the cost and complexity associated with managing and distributing product content.