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A Product Information Management (PIM) workflow consists of sourcing content from a variety of systems and stakeholders, cleansing and consolidating the data with existing product data assets, enriching the product information with a variety of incremental attributes (commercial, communal and content) and publishing content to internal systems and external stakeholders.     

PIM workflows generally consist of 4 steps including: 
1)    Sourcing 
2)    Validating 
3)    Enriching 
4)    Publishing content 

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