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Explosive growth in digital commerce, increasing legislation and rapid expansion of product assortments are placing far more pressure on organisations to collect, enrich and share a much broader set of product content. 

“Content is king” and is an essential pillar for your digital strategy, but sourcing, organising, managing, distributing and updating an ever-expanding portfolio of internal, commercial and communal product content – both within your own organisation and externally with distributors, marketplaces, retailers and other channel partners – is a major barrier to growth and success.

To offer the depth of content needed to serve today’s digital marketplace, supply chain participants need simpler and more cost-effective means to share their product content. A PIM solution helps businesses effectively manage and optimise product data in one simple to use, centralised system.

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