Explosive growth in digital commerce, increasing legislation and rapid expansion of product assortments are placing far more pressure on organisations to collect, enrich and share a much broader set of product content.
“Content is king” and is an essential pillar for your digital strategy, but sourcing, organising, managing, distributing and updating an ever-expanding portfolio of internal, commercial and communal product content – both within your own organisation and externally with distributors, marketplaces, retailers and other channel partners – is a major barrier to growth and success.
To offer the depth of content needed to serve today’s digital marketplace, supply chain participants need simpler and more cost-effective means to share their product content. A PIM solution helps businesses effectively manage and optimise product data in one simple to use, centralised system. If you would like further information on PIM, please see our 'What is PIM?' FAQ.