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Poole Lighting improves sales, efficiency and service with the TrueCommerce multi-site B2B eCommerce Platform

 

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Picture this…You're a lighting manufacturer operating a number of individual trading companies targeting different market sectors, unified by a common philosophy of rapid speed to market, dependable product quality and total customer care.

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But… although Poole Lighting had been utilising B2B eCommerce through the TrueCommerce platform for many years, the continued diversification of its brands led to a rethink in terms of the company’s eCommerce strategy.

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So…after realising the business would benefit from a more segmented online strategy, you choose to upgrade to the TrueCommerce multi-site B2B eCommerce platform.

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Now, you're benefitting from increased online sales, streamlined internal processes and the ability to offer a better service to your clients. Your change in approach to eCommerce and the upgrade to the multi-site solution, has moved your eCommerce capability beyond a simple online ordering platform to a fully functional B2B eCommerce solution.

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