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Dalesman International chooses TrueCommerce to accelerate its electronic trading

COVENTRY, UK – March 02, 2022 -- TrueCommerce, a leading global cloud provider of supply chain and trading partner connectivity, integration, and omnichannel solutions, today announced that Dalesman International, a leading distributor of innovative outdoor products has begun using the TrueCommerce EDI managed service.

Before moving to TrueCommerce, Dalesman International did not have an EDI solution but its recent success necessitated a switch to more automated means of communicating with its customers.

Tom Grindey, Area Sales Manager at Dalesman International, said “Our business is expanding into new sectors and larger multiple retailers and as we have opened the accounts, they began requiring EDI connections.

Having done our research into Truecommerce, we found they were knowledgeable and very easy to work with as we moved into this new part of our business. They helped us explore different EDI options and gave us the flexibility to expand our EDI capabilities as our business demands.  We hope that EDI will allow us to work with more retail partners and reduce some of the admin associated with this.”

With the support of the TrueCommerce team and solution, Dalesman International now has the capability to win new clients without worrying about the cumbersome process of abiding by its customers electronic trading rules and regulations.

Chris Eaton, Sales Executive at TrueCommerce said “I’ve enjoyed working with Tom and the team at Dalesman and wish them every success for the future.”

To learn more about the TrueCommerce EDI service, visit https://www.truecommerce.com/uk-en/solutions/edi-managed-service 

About Dalesman International

Dalesman International LTD is a leading distributor of innovative outdoor products founded in 1960 with the aim of providing outdoor brands to leading outdoor retailers. Fast forward 50 years and although our brand offering has changed radically our core beliefs remain unchanged in that we strive to distribute both technically innovative and class leading brands combined with unrivalled sales and marketing support for all our dealers. 


Media Contact

Claire Gibbons
Director of Marketing
0845 643 6600
[email protected]