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Matthew Clark transforms the customer journey with TrueCommerce Netalogue B2B eCommerce

--Leading drinks wholesaler increases sales, improves customer loyalty and drives efficiency with a fully functional B2B eCommerce platform--

COVENTRY & MANCHESTER, UK – November 24, 2020 -- TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, today announced that it has helped Matthew Clark, a national drinks wholesaler, successfully change its approach to B2B eCommerce from simply an order taking mechanism, to a fully functional eCommerce offering, focused on providing great customer service.

Prior to moving to the TrueCommerce Netalogue B2B eCommerce platform, Matthew Clark were using a B2B online ordering platform from a US eCommerce provider. When the incumbent solution was retired from the market Matthew Clark conducted a thorough market review. With a fully scalable and cutting edge B2B eCommerce platform, experience of the wholesale market, and the ability to fulfil all of the company’s requirements, Matthew Clark chose TrueCommerce Netalogue as its new B2B eCommerce provider.

“We were looking for a UK based provider that could meet the unique requirements of the drinks wholesale market. A sophisticated promotion engine that could handle the complex promotions that exist within wholesale was essential, as was the ability to personalise content and provide multi-operator login functionality.” said Richard Hayhoe, Marketing Director at Matthew Clark. “We made the decision to move to the TrueCommerce Netalogue B2B eCommerce platform as all the functionality we required was included as standard, which was not the case with all the solutions we reviewed.”

Matthew Clark are now using the TrueCommerce Netalogue B2B eCommerce platform to acquire new customers from the competition, to convert existing customers from telesales and traditional order methods to online ordering and importantly to build loyalty in the respect of improving the customer experience. The wholesaler has also been able to use the platform to drive efficiency, with the company significantly reducing the cost of taking an order over the phone.

“The TrueCommerce Netalogue B2B eCommerce platform is now a fundamental part of our customer proposition. Our web store is no longer just a bolt on to facilitate online orders, it is a key element of the service and experience we provide our customers and has been a key driver in transitioning our business from analogue to a much more digital experience.” said Hayhoe. “We shared our long term vision with the TrueCommerce Netalogue team and asked how we could improve what we are offering our customers via the platform. In doing so we worked collaboratively to deliver guest checkout, better taxonomy in search, automated account setup, electronic account application and online only promotions.”

B2B eCommerce is a powerful proposition for the wholesale sector as ultimately B2B customers are no different to B2C customers in terms of their expectations, they want to see the products they are buying.

“In a dynamic and fast paced industry that operates outside of normal business hours, there is no better way to present over 7000 products than an eCommerce platform. The old days of paper brochures and printed trade lists have gone, they are no longer feasible.” said Hayhoe. “The TrueCommerce Netalogue platform has helped us vastly improve the customer experience we provide and consequently our eCommerce customers are spending more per order, shopping more often, buying more brands and are ultimately more loyal”. TrueCommerce Netalogue and Matthew Clark beat the competition to win ‘B2B eCommerce Website of the Year’ and ‘Food and Drink eCommerce Website of the Year’ at the recent eCommerce Awards 2020. Judged by experts from across the eCommerce and technology industry, the UK eCommerce Awards celebrate the very best in eCommerce and online retailing from across the UK, recognising businesses that lead the way in creating outstanding online experiences for customers.


For more information on our leading B2B eCommerce platform, visit, https://www.truecommerce.com/uk-en/solutions/b2b-ecommerce.

Media Contact

Claire Gibbons
Director of Marketing
0845 643 6600
[email protected]