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Moorish chooses TrueCommerce to outsource its electronic message exchange

COVENTRY, UK – October 6, 2021 -- TrueCommerce, a leading global cloud provider of supply chain and trading partner connectivity, integration, and omnichannel solutions, today announced that Moorish, a UK manufacturer of award winning smoked Humous and dips has moved to TrueCommerce to automate the electronic message exchange with its customers.

Previously, Moorish’s manufacturing partner handled its electronic message exchange but a change in its business model necessitated its first venture into EDI. Andy Atherton, Managing Director at Moorish said, “Now we have a direct relationship with our customers, invoicing and purchase order management now comes under our accountability. 

We needed a scalable solution that would enable us to exchange electronic messages with approximately 20 of our customers. We were recommended to TrueCommerce by a brand that we work closely with and TrueCommerce are also the EDI provider of many of our customers which demonstrated that they understood the requirements of our industry.”
After selecting TrueCommerce Moorish now has the ability to maximise its electronic trading processes whilst continuing to expand its customer base. Andy said, “We hope to achieve an efficient, accurate way to communicate electronically with our customers and manufacturer and hopefully in the future, also progress to an integrated solution, minimising admin in our back office.”

Craig Greenall, Sales Executive at TrueCommerce said “With the TrueCommerce service in place Moorish has the scalable tools to grow without needing to worry about EDI or trading compliance. I wish Andy and the rest of the team every success and look forward to continuing our relationship.”

To learn more about the TrueCommerce EDI managed service, visit https://www.truecommerce.com/uk-en/solutions/edi-managed-service


About Moorish

Moorish was created by founder, Julie Waddell, a mother of two who first made smoked humous for her young family. Moorish aims to create the ‘best dips you’ve ever tasted’. Made with care and craft, never with any artificial ingredients, always vegan, and absolutely moreish!!


Media Contact

Amanda Brown
Senior Director, Corporate Communications
[email protected]