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RH Amar choose TrueCommerce Netalogue B2B eCommerce platform to improve and modernise its digital presence

COVENTRY, UK – January 20, 2021 -- TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, today announced that RH Amar, the UK’s leading importer and distributor of premium grocery brands, has moved to TrueCommerce to improve its customers’ ordering experience, increase revenue and improve operational efficiency.

RH Amar has chosen TrueCommerce Netalogue to implement a B2B webstore to enable its clients to more easily place orders online. John Lilleystone, IT & Systems Manager at RH Amar said that “Despite having an incumbent B2B eCommerce platform we made the decision to go to market for a new solution. We wanted to further modernise our digital presence to improve the level of service we offer our customers. 

TrueCommerce Netalogue had been recommended to me and after reviewing the platform we were impressed with the level of functionality and the connectivity and integration into our Sage ERP system.”

Ben Taylor, Business Development Manager at TrueCommerce Netalogue said “RH Amar will benefit from a B2B eCommerce platform which can facilitate online orders across mobile and desktop devices. The solution will provide the company with a transactional website which will reduce manual order entry and enable customer self-service across pricing, product availability and ordering.

I am confident that through the TrueCommerce Netalogue B2B platform RH Amar have the tools in place to target its content and messaging to a segmented customer base and deliver a significant return on investment.”

To learn more about the TrueCommerce Netalogue B2B eCommerce platform, visit https://www.truecommerce.com/uk-en/solutions/b2b-ecommerce

About RH Amar
From small beginnings in 1945, RH Amar has grown to become the UK’s leading importer and distributor of premium grocery brands, offering brand owners the most effective route to market, and customers a one-stop shop for fine foods.


Media Contact

Claire Gibbons
Director of Marketing
0845 643 6600
[email protected]