G&j Greenall Links-up With Customers Through Wesupply

COVENTRY, 30th November 2010 – G&J Greenall, a leading distiller and bottler of premium quality gin and vodka, has moved to Wesupply’s One-Time™ EDI platform for a fully-managed electronic trading service that allows the real-time exchange of critical business documents with its customer community.

G&J Greenall had a local PC based EDI facility, supported remotely by third party consultants and VAN providers, however, the company wanted to make a step-change in its customer-facing integration capabilities and thus opted for a hosted, managed service solution from Wesupply that offered enhanced support, increased transactional visibility, and real-time automated alerts for problem resolution.

“By moving to a fully hosted One-Time™ hub on the Wesupply network, we will have full connectivity with our key client base – companies such as Tesco, Morrisons, ASDA, Sainsbury’s, The Co-operative and Bookers”, says Pete Revill, IS Manager at G&J Greenall. “With a common view of the full purchase order to invoice cycle we will have a far clearer view of demand which will help us enhance our performance with our customers.”

“Along with all the operational benefits, G&J Greenall wanted to be able to better manage and forecast their EDI related costs, so they viewed the ‘fixed price’ approach offered by Wesupply as very favourable. We were able to offer a ‘fixed price’ for the three year term of the contract and additionally, we fixed our fees for connecting new clients to their hub, giving G&J Greenall the flexibility they needed for an expanding customer base,’ says Andy Watts, Sales Manager at Wesupply.

About Wesupply
Wesupply provides a fully managed and outsourced electronic business-to-business integration service, using a unique approach that maximises supply chain collaboration between independent organisations. This approach has consistently helped our customers secure tangible operational cost savings along with improved customer service, since the business was founded in 1999. Companies across all industries, including Retail, CPG, Energy and Manufacturing rely on Wesupply to manage business-critical information flows for their extended supply chain processes.

About G&J Greenall
Established in 1761, G&J Greenall is the UK’s second largest gin and vodka distillers and bottlers, producing well over 50% of the UK’s own-label vodka and gin brands for the likes of Tesco and Sainsbury’s, in addition to third party brands and the G&J Greenall branded range.