TrueCommerce Launches Seamless Integration with Mirakl Platform for Suppliers and Retailers Worldwide

TrueCommerce integration with Mirakl delivers faster time to market, accelerated growth and more efficient supplier management

COPENHAGEN, Denmark (May 2, 2023) — TrueCommerce, a high-performing global supply chain network that provides fully integrated, end-to-end supply chain visibility and management, announced today an integration with Mirakl, the leading SaaS solution to power scalable, profitable eCommerce growth. Through the integration, the TrueCommerce solution provides a single point of entry to Mirakl by digesting data in any format and transforming it into Mirakl’s API format. This solution provides full digitization and automation between businesses operating marketplace and dropship platforms Mirakl and the suppliers participating in those platforms. TrueCommerce’s integrations with leading ERP systems offers more meaningful integration with actionable data resulting in faster time to market, accelerated growth and a higher-performing supplier network.

“To build a thriving marketplace or dropship business, you need a diverse base of suppliers to help you scale and ensure that you’re meeting all your buyers’ needs. But with diverse suppliers comes diverse data and integration capabilities,” said Luke Heffernan, Global Head of Dropship, Mirakl. “This integration between Mirakl and TrueCommerce offers a solution, helping Mirakl Platform operators and sellers connect, automate and exchange the critical business information needed to take full advantage of the platform economy.”

Mirakl is the SaaS solution chosen by leading enterprises worldwide to manage their marketplace and dropship business. With Mirakl Platform, retail and B2B organizations can transform their first-party eCommerce businesses into third-party platforms, leveraging Mirakl’s native, AI-powered capabilities to onboard new suppliers, expand product assortments, facilitate third-party orders, and deliver the highest-quality customer experience.

Johnson Fitness, a specialty fitness retailer and the retail division of Johnson Health Tech, is both a supplier and a TrueCommerce customer that is utilizing the Mirakl integration. According to Danny Oliver, Managing Director of Digital Content Business Europe at Johnson Fitness, “We are excited to use the TrueCommerce integration with Mirakl, which allows us to leverage a single interface for all sales channels and data formats. All of our transactions will now flow through TrueCommerce and directly integrate with their applications, resulting in significant time and resource savings.”

The TrueCommerce integration with Mirakl makes it easier for suppliers who have already invested in EDI capabilities to connect to Mirakl with zero incremental development and minimal setup efforts. Suppliers can automatically receive and fully integrate time-sensitive orders, accept or reject items via order acceptance, share inventory availability in real-time and provide fulfillment tracking detail needed to provide an excellent customer experience. The integration helps suppliers deliver a multichannel strategy across multiple leading marketplaces and dropship platforms while providing easier and faster access to enterprises using Mirakl, all through a single connection.

For organizations with marketplace or dropship businesses, the TrueCommerce Mirakl integration helps them attract a broader set of suppliers and through its onboarding dashboard, helps track and manage onboarding of new suppliers, simplifying the process and accelerating time to value. TrueCommerce also provides consistent data model mapping, with auto-mapping updates to minimize disruptions, and supports a wide variety of data formats across the globe no matter where the retailers or suppliers do business.

“Mirakl is transforming the market by creating new opportunities for retailers and brands to grow while delivering on the experience today’s consumers expect. We’re excited to partner together to make Mirakl’s SaaS solution more accessible to brands and retailers around the world and provide access to new channels for our customers to grow and build their brand,” said Mike Gross, Chief Product Officer, TrueCommerce.

Connect with TrueCommerce

About Mirakl

Mirakl is the SaaS solution chosen by leading enterprises worldwide to manage their marketplace and dropship business. Mirakl’s intuitive, secure and scalable technology powers profitable digital growth in all angles of commerce – from platform models to personalization and payments. Platforms are the new competitive advantage in eCommerce, and market leaders like ABB, Astore by AccorHotels, Best Buy Canada, Carrefour, Catch, Changi Airport, The Kroger Co., Leroy Merlin, Macy’s Inc., Maisons du Monde, and Toyota Material Handling, partner with Mirakl to win in the changing eCommerce landscape. For more information:

About TrueCommerce

TrueCommerce is the leading provider of EDI in the Nordics. We help retailers, wholesalers, manufacturers, and transportation companies achieve more efficient trading with suppliers and customers.

Our core business is EDI, which enables you and your trading partners to exchange orders, invoices, dispatch advice, and more with the highest possible data quality. We also offer a range of additional supply chain solutions, such as vendor managed inventory (VMI), the preferred solution among enterprises for stock management, replenishment and order processing. We can also help you automate the flow of business documents exchanged between you and your 3PL, dropshipper or consignment.

TrueCommerce was founded in 1987. Today, we are a global organization with teams of digital experts across Europe, North America and Asia. We have a strong presence in the Nordics, with 85 employees based in our Copenhagen office.

TrueCommerce is a registered trademark of True Commerce, Inc. All other trademarks are property of their respective owners.


Anita Waaben
Director, Marketing – Nordic Region
+45 51205524
[email protected]