Poole Lighting: B2B eCommerce Case Study


Poole Lighting improves sales, efficiency and service with the TrueCommerce multi-site B2B eCommerce Platform

Camera icon

Picture this…You’re a lighting manufacturer operating a number of individual trading companies targeting different market sectors, unified by a common philosophy of rapid speed to market, dependable product quality and total customer care.

Cogs icon

But… although Poole Lighting had been utilising B2B eCommerce through the TrueCommerce platform for many years, the continued diversification of its brands led to a rethink in terms of the company’s eCommerce strategy.

Clipboard icon

So…after realising the business would benefit from a more segmented online strategy, you choose to upgrade to the TrueCommerce multi-site B2B eCommerce platform.

Icon of a person in a circle surrounded by lines

Now, you’re benefitting from increased online sales, streamlined internal processes and the ability to offer a better service to your clients. Your change in approach to eCommerce and the upgrade to the multi-site solution, has moved your eCommerce capability beyond a simple online ordering platform to a fully functional B2B eCommerce solution.
View more B2B eCommerce case studies from TrueCommerce UK

Poole Lighting logo

“The multi-site solution has allowed us to diversify our brands. Without the ability to create unique sites for each brand we would have been restricted in the direction that the brands could go in”

Simon Wood, IT Manager at Poole Lighting