Vital Pet Products: EDI Case Study


Collaboration connects retail and farming communities for leading wholesaler

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Picture this… you’re a national pet and aquatic trade wholesaler supplying more than 19,500 products to retailers and farmers from a network of six warehouses in England and Scotland.

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But, faced with the challenge of trading across both the retail and farming communities, you need an EDI solution capable of meeting both standard and proprietary message requirements. Whilst EDI in the retail marketplace is widely catered for, you needed a solution that would also integrate with the First 4 Farming (F4F) network which uses different connectivity and messaging technologies.

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So, you opt for a TrueCommerce EDI solution that allows for any to any connectivity and translation. 

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Now, you’re able to manage all your ebusiness requirements through a single point of visibility and control and offer a high level of service to your customers in both industries.


TrueCommerce and F4F worked closely together to build a bridge between the retail and farming worlds. This enabled us to provide a high level of service to our customers in both industries.”

Alastair Stewart, Vital Pet Products’ IT and Communications Director