Companies operating a sophisticated B2B eCommerce webstore need to ensure they maximise their product offerings and make them as accessible as possible to all their customers.

As eCommerce and online ordering is designed to make product browsing as simple and straightforward as possible, it is imperative that companies provide their customers with a straightforward and intuitive process.

If you have a large product catalogue, it is vital that you make finding products as simple as possible. For products that are largely similar, a regular site search system may be redundant. However, with comprehensive product attributes and a fully featured faceted search, filters will allow customers to find exactly what they need quickly and easily. They can even compare features before making a final selection.