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What defines an e-commerce platform?

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An eCommerce platform includes software designed to build and operate an online store. They also handle essential retail tasks such as:

Marketing
Inventory management
Payment processing
ECommerce platforms offer tools that allow merchants to create distinctive websites, manage business operations and scale their businesses as they grow and evolve.

Leading eCommerce platforms provide wide ranging features to support businesses at every stage of their ecommerce journey. Providers offer customisable website design options with robust inventory management payment processing systems. These platforms have built-in marketing tools to help research and development, which allows businesses to deliver a superior shopping experience to their customers.