Madison is the European market leading distributor of cycles, parts and accessories supplying a range in excess of 30,000 products to a customer base which includes well known high street chains.
A dedication to customer service has been tantamount to Madison’s success and their B2B eCommerce UK solution allows retailers to login and experience a purchasing environment tailored to their individual needs. Contract catalogues, personalised prices, eProcurement and are just some of the functions incorporated into their online B2B store to put the customer experience first.
Madison’s award winning sporting goods B2B eCommerce solution enables the business to facilitate internal efficiencies and reduce the strain and pressure on internal teams responsible for taking orders and managing payments.
For most customers, why a product is beneficial for them is more important than what a product is. By tailoring experiences to individual clients you can easily showcase why your customers need your products over a competitors and provide them with the kind of personalised journey that they could experience by talking to an in-store representative.
73% of B2B executives say that customer expectations for personalised experiences are significantly higher today compared to just a few years ago according to a recent Accenture report.
WhilE some may think that buying online loses the personal touch gained via in store or field based experiences, companies that employ successful B2B eCommerce solutions can buck the trend.