B2B eCommerce, short for business-to-business electronic commerce, involves the online sale of goods, products, or services between businesses via a webstore or online sales portal. These transactions typically occur between manufacturers and wholesalers or wholesalers and retailers, serving to meet supply chain requirements.
For instance, when a manufacturer needs raw materials for production, they can turn to B2B eCommerce businesses to purchase these materials. Currently, B2B eCommerce is among the fastest-growing sales models. While it’s clear that B2B eCommerce involves online sales between businesses, the reality is more complex. Beyond simply selling online, businesses must track their processes, manage every detail to maintain customer loyalty, control stock, and more. As B2B eCommerce grows, the need for automation increases. Consequently, expanding B2B eCommerce companies require specialised software to manage these demands efficiently.