Companies of all sizes across manufacturing, distribution, apparel, food, electronics
and many other industries, use B2B eCommerce to manage their online sales. The high level of competition across these industries makes speed and efficiency essential and it is within competitive environments that B2B eCommerce can present opportunities to your organisation’s digital potential and help you stand out from the crowd.
Today’s B2B buyers are accustomed to quick and efficient buying journeys modelled on experiences from their personal lives. B2B platforms that don’t offer the same level of service simply don’t meet expectations. Successful B2B solutions should make buying as easy as possible for the customer whilst also streamlining internal processes.
Supply chains play a vital role in B2B transactions. Manufacturing companies source components or raw materials from other businesses and then sell their finished products to wholesalers, distributors, or retail customers. For example, an automobile manufacturer engages in various B2B transactions, such as acquiring tyres, glass for windscreens, and rubber hoses for its vehicles. The final transaction, selling the finished vehicle to the consumer, is a single B2C transaction. Wholesalers and distributors also have a supply chain, but theirs is composed of finished products.