B2B eCommerce

The annual Direction4Partners Community event for EMEA was held on the 9-11 November 2022 in Hamburg, Germany. Nearly 3,000 attendees from 771 companies and 50 countries gathered to meet, learn, and network around all things related to Microsoft Dynamics 365 Business Central (D365BC).

Investments in omnichannel retail have been developing for years, with more companies looking to expand the technology they use to broaden their eCommerce activities. In fact, according to Shopify.com, 53% of brands are investing in tools to allow them to sell anywhere. This includes unifying online and in-store operations and adopting or developing global marketplaces to ensure a positive customer experience.

Recognising that platform enhancements should occur out of the box rather than requiring expensive development add-ons, the TrueCommerce B2B eCommerce solution allows you to benefit from full configurability and quarterly updates as standard.

If you’re a smaller or medium size business setting up an online store or expanding your current business, an eCommerce platform will help you customise your site and manage everything effectively, in one place.

The numbers from last year’s holiday season tell us a lot about what we can expect in 2022. 2021 was a big year for holiday shopping, online and in-store.