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Christmas time isn't always peak time

Richard Gallacher
December 3, 2018

The festive period can make or break a retailer’s year but there are many companies that need to use this period to rethink and re-plan for next year. Whilst the Christmas period is synonymous with high consumer spending, promotional offers and an upsurge in sales, for those who enjoy contrasting peak periods it can also be used to navigate corporate strategy and realign the company for the following period of growth.

For those companies not gearing up for the busiest period, it’s essential to capitalise on the relative lull that Christmas can bring to ensure they hit the ground running at the start of the New Year. With customer spending increasingly gearing towards online spending, Christmas can represent the opportune time to revolutionise current trading processes to maximise electronic trading during peak times.

Kingfisher PLC are revamping their I.T systems as part of a 5 year plan to deliver £500m increase in sustainable annual profit by 2021. Those companies operating in industries outside of traditional festive apexes, such as Kingfisher who operate home improvement retailers, can invest in their IT systems during this time to streamline their processes and prepare for the imminent stampede.

TrueCommerce’s suite of digital commerce solutions including Fully Managed EDI Solutions, B2B eCommerce solutions, Product Information Management and Vendor Managed Inventory Solutions empower companies of all sizes, trading in any direction to leverage the benefits of an integrated supply chain and streamline their electronic trading processes. With comprehensive integrations, TrueCommerce clients can fully automate the flow of information between customers, suppliers, channels and ERP systems enabling you to streamline your processes, improve visibility and shorten order-to-invoice cycles.