A dropship or dropshipping model is a supply chain and fulfilment method, where suppliers pick and deliver stock directly to the consumer on behalf of another business, typically a retailer.
Dropshipping is a supply chain model and fulfilment strategy where a business does not own and store the products it sells and instead its dropship suppliers pick and deliver stock directly to the consumer on the business’ behalf.
Whilst dropshipping is not a new approach to order fulfilment, with the growth of online shopping it has grown in popularity considerably in recent years and estimates suggest that between 20% and 30% of online retailers now utilise dropshipping.