What is Omnichannel?

A multichannel approach to selling that seeks to provide the customer with a seamless shopping experience.

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Omnichannel is a cross-channel content strategy that organisations use to improve their customers’ user experience. Communication channels and their supporting resources are designed and orchestrated to cooperate. Omnichannel implies integration and orchestration of channels so that it provides an engaging experience across all channels.

Companies who operate omnichannel electronic trading solutions can offer a uniform experience to all their customers. Adding to this, those businesses operating an omnichannel business strategy expand their target market from including just traditional brick and mortar stores to marketplaces, digital storefronts and more.

Find out how you can improve your multichannel approach with our omni-channel B2B eCommerce solution.