Baby food manufacturer selects TrueCommerce to meet Ocado’s EDI requirements

COVENTRY, UK – October 25, 2021 — TrueCommerce, a leading global cloud provider of supply chain and trading partner connectivity, integration, and omnichannel solutions, today announced that Oliver’s Cupboard, a UK manufacturer of Halal certified baby formula, has selected the TrueCommerce EDI managed service to automate the electronic message exchange with its key customer, Ocado.

When Oliver’s Cupboard won a lucrative new contract to begin supplying online grocery retailer, Ocado, the company knew it needed an experienced EDI provider that was capable of managing Ocado’s EDI requirements without the need for extensive in-house EDI expertise.

Sadia Ahmed, Founder of Oliver’s Cupboard, said “We didn’t have an EDI solution when we received Ocado’s electronic trading requirements. After receiving a recommendation we reviewed and subsequently selected TrueCommerce to provide us with a smooth electronic ordering and payment solution for trading with Ocado”.

With the TrueCommerce fully managed EDI solution, Oliver’s Cupboard now have a scalable, robust and reliable solution in place to easily comply with its current and future EDI requirements, as the company continues to grow.

Craig Greenall, Sales Executive at TrueCommerce, said “It’s vital for growing companies to choose the right provider to partner with to ensure continued growth. With the support of the TrueCommerce teams of customer service and EDI experts, I am confident that Sadia and the team at Oliver’s Cupboard have the tools to continue their success and I wish them all the best for the future. “

To learn more about the TrueCommerce EDI managed service, visit