IPC Partners with TrueCommerce to Transform Operations for 5,000+ Restaurants Across EMEA

IPC Partners with TrueCommerce to Enhance Supply Chain Efficiency for a Leading Global QSR Brand 

COVENTRY, England — (20th May, 2025) — TrueCommerce, a global provider of supply chain and trading partner connectivity, integration, and omnichannel solutions, has been selected by IPC EMEA, to transform its supply chain operations with advanced business intelligence.  

IPC EMEA’s mission is to ensure franchisees of a leading global quick service restaurant brand become more profitable through best-in-class strategic procurement and supply chain management. In addition to purchasing and supplying the brand’s food, packaging, and equipment, IPC EMEA provides a wide range of in-house support services, value-add initiatives, and retail technology solutions for restaurant teams to help with day-to-day operations. IPC EMEA handles an extensive network of suppliers and distributors, overseeing a portfolio of over 2,500 SKUs, required by 5,000 restaurants across EMEA. 

Having recognised that continuing business growth and managing increased supply chain complexity could no longer be solved using existing ways of working, IPC EMEA sought to digitialise data collection, improve supply chain visibility, and provide a foundation for advancing its supply chain planning capability. 

TrueCommerce’s seamless integration will enable real-time insights from order, invoice, and shipment data shared among the brand’s restaurants, distributors, and suppliers. By integrating with IPC’s Azure Data Lake, the outcome will be faster and more accurate decision-making and operational efficiencies while delivering enhanced value and transparency for franchisees. 

Michael Bailey, Transformation & Technology Director, stated, “This partnership with TrueCommerce is key to automating and streamlining our supply chain, ensuring franchisees across EMEA receive the best service, value, and efficiency. By integrating our existing operational systems and our data platform with TrueCommerce’s solution, we will gain real-time insights into key metrics, driving improved operations and decision-making.” 

TrueCommerce’s Scalable Solution  

TrueCommerce, with a network of 18,000 clients and 180,000 connected companies, many of which are based in Europe, and expertise in Azure Data Lake integration, was selected for its proven ability to deliver scalable, reliable EDI solutions. The collaboration supports IPC EMEA’s initiative to automate supply chain processes and replace manual reporting with real-time data, reducing errors, delays, and costs.  

Matthew Wilcock, Senior Vice President, Sales, Europe, commented, “IPC’s project aligns perfectly with TrueCommerce’s capabilities. We are thrilled to help IPC drive value for franchisees through enhanced supply chain intelligence while ensuring scalability for future growth.”  

Cost Reduction and Operational Efficiency  

By automating supply chain processes through EDI, IPC minimises the need for manual reporting, reducing operational overheads and minimising disruptions. TrueCommerce’s vast trading partner network simplifies supplier onboarding, further cutting costs and streamlining supplier relationships.  

Michael Bailey concluded, “TrueCommerce’s platform provides the flexibility and scalability needed to grow alongside IPC’s future expansion efforts, both within Europe and globally.” By reducing manual processes and simplifying integrations, TrueCommerce empowers IPC to deliver immediate and long-term cost savings, enhancing value for franchise owners.  

About IPC EMEA:  

IPC EMEA is an independent non-profit organisation owned by Subway franchisees in Europe. As well as the purchasing, management, and supply of Subway-approved food, packaging, and equipment, IPC EMEA provides a wide range of support and commercial services and technology solutions, such as Wi-Fi, utilities, insurance, in-store radio, and much more. Formed in 2001, IPC EMEA was set up to enable Subway franchisees to benefit from the discounts that come from purchasing and supplying products in large volumes. Today, IPC EMEA manages over £1.5 billion worth of contracts on behalf of the 5,400+ Subway restaurants in Europe. Their mission is to help Subway franchisees be more profitable and competitive – today and for the future.  

About TrueCommerce  

At TrueCommerce, we empower businesses to improve their supply chain performance and drive better business outcomes. Through a single connection to our high-performance global supply chain network, businesses receive more than just EDI, they get access to a fully integrated network that connects their customers, suppliers, logistics partners and internal systems. Our cloud-based, fully managed services help businesses achieve end-to-end supply chain management, streamlined delivery, and simplified operations. Our E-Invoicing solution enables businesses with subsidiaries across Europe or the globe to stay compliant with local requirements when sending electronic invoices. With 25+ years of expertise and trusted partnership, TrueCommerce helps businesses reach their true supply chain potential today while preparing them for the future with our integration-agnostic network. That’s why thousands of companies—from SMBs to the global Fortune 100, across various industries—rely on us. To learn more, visit www.truecommerce.com.  

TrueCommerce is a trademark of True Commerce, Inc. All other trademarks are property of their respective owners.  

Media Contact  

Tara Lefave Stred 

[email protected]