As Chief Executive Officer, Bill leads the overall operations, strategy, and growth of TrueCommerce.
Bill brings a strong track record of leading high-growth, private equity-backed SaaS companies such as Bazaarvoice and Accruent. He joined TrueCommerce in 2022 as Chief Sales Officer, where he played a key role in shaping the company’s go-to-market strategy and building momentum across global sales efforts. Prior to TrueCommerce, he served as SVP of Global Sales at insightsoftware, where he helped lead the growth of over 5X in revenue both organically and across 18 acquisitions in North America, EMEA and APAC, while also building a scalable, high-velocity global sales organization.