Ocean Spray: VMI Case Study


VMI at Ocean Spray – A new chapter

Camera icon

Picture this… you’re an agricultural cooperative owned by more than 700 Growers (cranberry and grapefruit) throughout the United States, Canada and Chile. You’re the world’s leading producer of cranberry juices, juice drinks and dried cranberries, as well as the leader in the grapefruit juice category in North America. You have sales exceeding $2 billion annually and employ over 2,000 people worldwide and for 85 years, you have endured a long tradition of quality, innovation, and success.

Clock icon

But, although you’re already participating in VMI programs with several large grocery retailers and wholesalers across North America, when you learn about TrueCommerce from other CPG companies who had reduced costs while improving VMI analyst productivity by moving to TrueCommerce VMI you feel like it is worth looking into and contacted TrueCommerce.

Clipboard icon

So, after a product demonstration, technical review and a brief pilot with one customer you evaluated us against your existing VMI tool based on a number of key attributes including ease-of-use, navigation, functionality, supplier enhancement process, efficiency, ease of reporting and support services. Based on your evaluation you chose to transition to TrueCommerce.

Graph icon

Now, you’re enjoying a 20% increase in analyst productivity, attributed to the ease of navigation around our tool as well as the accessibility of pertinent data to enable informed decision making. Your VMI analysts now have more time to focus on ways to improve your key metrics, analyse the effectiveness of promotional events (e.g. timing, lift, displays), and drive increased supply chain efficiencies. You are now in a position where you can pursue expansion of your VMI program to additional partners and locations.

Ocean Spray

“VMI provides a number of important benefits. First and foremost, it gives us the framework to work closely with our retail partners to maximise sales by improving onshelf availability – that is critically important to both us and our customers.”

Liz Tavares Senior Manager, Global Customer Operations, Ocean Spray