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Seafresh Group Customer Case Study

Success Stories

Seafresh Group increases productivity, efficiency and accuracy with TrueCommerce's integrated EDI solution


Keeping tight control over the supply chain plays a crucial role in ensuring that Seafresh Group supply safe, clean and consistently better tasting seafood. When system and service issues with the company’s incumbent onpremise EDI solution threatened to affect customer service levels, the decision was made to look for an alternative provider.

The Solution

As a company that was growing rapidly, the first priority for Seafresh Group was to comply with its customers EDI requirements. Seafresh Group initially migrated across to the TrueCommerce web EDI solution, using the portal to receive and acknowledge orders, create and send ASN’s and SSCC pallet labels, and create and send invoices. The solution enabled Seafresh Group to migrate from its existing unstable solution quickly and easily, with no investment required in software or hardware.

The decision was subsequently made to integrate the TrueCommerce EDI solution with the company’s Oracle ERP system and WMS solution.


Since integrating EDI with its back office systems, Seafresh Group has benefitted from significant productivity and efficiency benefits. The company now has a stable and scalable electronic trading solution that maximises efficiency and customer service levels.

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