Poole Lighting increases sales with the multi-site upgrade

The award winning B2B platform from TrueCommerce has helped a number of companies increase sales and improve business processes.

Poole Lighting is a trusted designer, manufacturer and supplier of lighting products. It sells products across 3 unique brands that target leading UK and European retailers, wholesalers and specifiers and has benefitted from the TrueCommerce B2B solution for years.

Multi-Site B2B eCommerce Platform

Poole Lighting’s existing TrueCommerce solution had enabled the business to grow sales and improve online performance but its success necessitated a change in infrastructure to accommodate its brands’ distinct requirements.

Through an upgrade which enabled the business to segment its brands and operate 3 separate sites, Poole Lighting now has the ability to cater for its different customers’ requirements and fulfil customer demand more intuitively.

Poole Lighting’s eCommerce expansion has come at the right time. In 2019 eCommerce sales accelerated and accounted for £214bn sales in the UK Wholesale sector. Importantly, Poole Lighting’s Saxby brand is aimed at wholesalers and as a result, its multi site setup will enable it to target a growing market and improve sales, efficiency and service.