What pricing strategies can I levy?

Offer trade price lists, customer specific discounts & special product group discounts.

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Offer trade price lists, customer-specific discounts & special product group discounts. 

When planning your B2B strategy, it can be advantageous to incorporate pricing into your strategy. Our B2B eCommerce platform offers a wide range of features that can assist businesses in attracting customers, increasing sales, or boosting profits. One of these features is Price Mapping, which makes it easy for companies to integrate pricing into their strategy. This function enables businesses to offer special discounts to customers based on their purchase volume and to tailor prices to individual needs. 

Within the TrueCommerce B2B eCommerce platform, users can fully take advantage of the Price Mapping functionality, which accounts for your business's pricing strategies and policies. This function is ideal for companies presiding over multiple pricing strategies and can be tailored to each of your customers. The price-matching engine encapsulates various different features, as you can read more about below. 

Group product matrix discounts 

Customers receive this discount when purchasing a combination of products. These discounts may vary depending on the products bought together and the quantity of each type of product purchased. This form of discounting can boost sales of related products and encourage larger orders. 

Cost plus 

"Cost plus" is a pricing method where a company adds a fixed or variable amount on top of the cost price to determine the selling price of a product or service. It ensures that your company covers its costs and earns a desired profit margin from each sale. 

Trade minus 

This pricing is based on the list price to wholesale or trade customers. These discounts are subtracted from the regular selling price, allowing customers to purchase products at a lower price than what is typically charged by the company.

Date ranged pricing

This pricing allows you to set prices based on seasonal variations 

Individualisation within the function facilitates modified price lists per customer and per product, to encompass specific trading requirements which are only applicable to certain clients. Each custom built price list can then be developed to account for varied pricing strategies based on cost mark ups, timely falls in value and price fluctuations over certain periods. Approaches such as these can help ensure that companies maximise their profitability by taking advantage of various pricing models which would best suit their requirements. 

The Price Mapping Engine works synonymously with any promotion offered within the site and offers alternative price lists to the customer once they have qualified for the promotion. 

For further information download the TrueCommerce “B2B eCommerce Datasheet” datasheet. 

Key takeaways 

  • Pricing plays a crucial role in the success of a B2B webshop strategy. By leveraging features like Price Mapping within the TrueCommerce B2B eCommerce platform, businesses can integrate pricing seamlessly into their overall strategy, thereby attracting customers, increasing sales, and boosting profits. 
  • With Price Mapping, businesses have the flexibility to customize pricing strategies based on individual customer needs and market conditions.