Top B2B eCommerce platform features that make it powerful
Running a cutting edge, successful business in the modern-day B2B space requires a powerful eCommerce platform that provides the tools and features you need to help your business thrive.
But which of these features are crucial for your B2B eCommerce platform? Which are the most powerful and which will allow you to simplify your eCommerce experience and add value not just for your own business, but for your customers too?
In this article we look at some of the top platform features for your B2B business, and how they contribute to a successful B2B eCommerce strategy.
1. Targeted marketing and promotions
Having the functionality to target specific market segments within the B2B sector allows you to make the most of your marketing material, improving the visibility of your key messages and making sure they’re reaching the right audiences, improving sales and customer satisfaction.
2. Support for large-scale complex catalogues
B2B business catalogues come in all sizes and complexities, so it is vital that your B2B eCommerce platform has the capability to support the largest and most intricate of these. Advanced search functionality, the option to attach questions and choices to complex items and the addition of Batch IDs and specification control allows your customers greater control over their digital catalogues.
3. Intelligent and flexible pricing
One of the most important factors for any B2B eCommerce business is the ability to control its pricing strategy. Some customers may wish to have all orders charged to a single account, whereas others may require variable pricing for different regions or bespoke pricing for specialised products. Your B2B eCommerce solution should provide an intelligent pricing structure, capable of catering to the individual needs of your customer.
4. Order pads
Order pads allow your customers to find the right products quickly and efficiently, by producing personalised order suggestions based on their previous transactions, or by allowing your customers to create an unlimited number of shopping lists containing the item they buy most frequently.
