Top B2B eCommerce platform features that make it powerful

Running a cutting edge, successful business in the modern-day B2B space requires a powerful eCommerce platform that provides the tools and features you need to help your business thrive.

But which of these features are crucial for your B2B eCommerce platform? Which are the most powerful and which will allow you to simplify your eCommerce experience and add value not just for your own business, but for your customers too?

In this article we look at some of the top platform features for your B2B business, and how they contribute to a successful B2B eCommerce strategy.

1. Targeted marketing and promotions

Having the functionality to target specific market segments within the B2B sector allows you to make the most of your marketing material, improving the visibility of your key messages and making sure they’re reaching the right audiences, improving sales and customer satisfaction.

2. Support for large-scale complex catalogues

B2B business catalogues come in all sizes and complexities, so it is vital that your B2B eCommerce platform has the capability to support the largest and most intricate of these. Advanced search functionality, the option to attach questions and choices to complex items and the addition of Batch IDs and specification control allows your customers greater control over their digital catalogues.

3. Intelligent and flexible pricing

One of the most important factors for any B2B eCommerce business is the ability to control its pricing strategy. Some customers may wish to have all orders charged to a single account, whereas others may require variable pricing for different regions or bespoke pricing for specialised products. Your B2B eCommerce solution should provide an intelligent pricing structure, capable of catering to the individual needs of your customer.

4. Order pads

Order pads allow your customers to find the right products quickly and efficiently, by producing personalised order suggestions based on their previous transactions, or by allowing your customers to create an unlimited number of shopping lists containing the item they buy most frequently.

5. International scalability

A digital B2B eCommerce solution allows you to break down traditional barriers, reaching new international markets. Make the process simple with a platform that allows you to quickly add additional business stores, as well as full multilingual support as you expand into foreign territories.

6. Efficient ordering processes

Many B2B customers rely on repeat orders, so allowing for a quick and efficient ordering process, including features such as a product code entry and CSV product list implementation. This includes real-time stock level, pricing and automated alternative product suggestions that help to simplify the ordering experience for your customer.

7. Single sign-on

TrueCommerce B2B platforms allow your customers to benefit from Oauth2, an approved single sign-on service, simplifying the administration process for your customers, with the ability for one set of credentials to be used across multiple systems.

8. Customer self-service

Allow your customers to complete post-sales activity efficiently, with total control over their online account, ensuring they are able to quickly access and manage their account finances, returns, backorders, invoices and live statements.

In addition to helping your onboarding and operations run more smoothly, standardised processes also allow your suppliers to learn how to work with your business. If there is any need to further educate or inform, your standardised information can be made available to them. These consistent processes also empower your business with remarkable visibility, which you can leverage to ensure you are presenting complete, correct information to your potential buyers.

9. Dropship catalogues

A model that is quickly gaining in popularity, employing a dropship model allows your business to increase product range without stocking the associated goods. This allows for the simple management of large dropship catalogues, with up-to-date product information and listings as well as the ability to supplement internal stock with third-party external suppliers goods to meet your customer’s requirements.

Find out more

Ensure your eCommerce business is at the forefront of the B2B market with the TrueCommerce B2B eCommerce Sales Platform. Get in touch today to find out more about how we can help accelerate your B2B eCommerce strategy.