Asda Stores Ltd Selects TrueCommerce to Manage its Business Transformation Initiative as It Separates from Walmart

COVENTRY, UK (June 9, 2022) — TrueCommerce, a leading global cloud provider of supply chain and trading partner connectivity, integration and omnichannel solutions, announced today that Asda is now using TrueCommerce’s EDI-based supplier enablement solution to manage supplier communications.

As the third-largest supermarket chain in the UK, Asda operates over 600 retail stores. The brand also offers their products online via Asda.com, which serves 98% of UK homes. To do so, Asda is supported by 37 distribution and fulfilment centres and thousands of suppliers.

In February 2021, Asda was sold by Walmart to the Issa Brothers and TDR Capital. That sale led the company to choose a new EDI provider that would support its future as a standalone business: TrueCommerce.

“TrueCommerce was part of a comprehensive RFP process and was selected on the basis of four key factors: its ability to understand and meet the Asda capability requirements, its confidence in adhering to programme timelines, its deep knowledge and expertise, and its overall commercial competitiveness,” said Jenny Hopkins, Senior Director at Asda.

As part of the agreement, TrueCommerce will implement a supplier enablement platform catering to the needs of the over 2,000 suppliers that make up Asda’s entire supplier community, with integration into the business’s SAP ERP system. As an SAP Silver Partner, TrueCommerce’s solution offers the highest level of integration and automation with the SAP system.

The solution offered by TrueCommerce features key capabilities that will enable thousands of Asda suppliers, regardless of their size or technical maturity, to easily communicate with the retailer. In addition to supporting EDI transactions, the supplier enablement platform also includes a web-EDI portal for use by non-EDI capable vendors. TrueCommerce’s platform also includes fully managed supplier onboarding and communications management for EDI-related supplier queries.

TrueCommerce’s expertise in the market and experience in managing complex supply chain communications for enterprise-grade businesses will enable a seamless transition for Asda and its supplier community. It will encourage higher rates of adoption that will, in turn, underpin the company’s ongoing supplier communication efforts.

Jenny highlighted that, “By partnering with TrueCommerce, Asda will offer a strong, stable, fully reliable and excellently managed EDI programme to our highly valued Asda suppliers, no matter how big or small they are!”

David Grosvenor, Managing Director, TrueCommerce Europe said, “I’d like to thank Jenny and the team at Asda for their cooperation in this process. Our teams at TrueCommerce are delighted to begin working with Asda and help further strengthen their business in the UK retail landscape.”

About Asda Stores Ltd

Founded in the 1960s in Yorkshire, Asda is Britain’s third largest supermarket. Dedicated colleagues serve customers from its network of stores and online services, including supercentres, superstores, supermarkets, living stores, petrol filling stations and depots across the UK. Asda was acquired by Issa TDR from Walmart in 2020.

About TrueCommerce

At TrueCommerce, we empower businesses to improve their supply chain performance and drive better business outcomes. Through a single connection to our high-performance global supply chain network, businesses receive more than just EDI, they get access to a fully-integrated network that connects their customers, suppliers, logistics partners and internal systems. Our cloud based fully-managed services help businesses achieve end-to-end supply chain management, streamlined delivery, and simplified operations. With 25+ years of expertise and trusted partnership, TrueCommerce helps businesses reach their true supply chain potential today, while preparing them for the future with our integration-agnostic network. That’s why thousands of companies—from SMBs to the global Fortune 100, across various industries—rely on us.

For more information, visit TrueCommerce.