B2B eCommerce for the Distribution & Wholesale Industry

Maximise sales with the TrueCommerce B2B eCommerce Platform


B2B eCommerce for Distributors & Wholesalers across all sectors

The TrueCommerce B2B platform is used by leading distributors and wholesalers, across many sectors including apparel, food, electronics and catering to drive increased sales, greater profitability and improved customer service.

Combining B2C and B2B for quick and easy online ordering

B2B customers are increasingly expecting the speed, presentation and efficiencies already seen in the B2C market and B2B eCommerce now has the ability to dramatically increase sales through the delivery of these expectations.

Many B2B customers place repeat orders with very similar products and quantities so providing tools to speed up this process inevitably results in increased sales.

B2B eCommerce expedites the ordering process by allowing orders by product codes or CSV uploads with stock levels, bespoke pricing and cross selling all instantly available at the buyers fingertips.

Order as one, ship to many

Many wholesale and distribution customers have multiple locations, for example a chain of restaurants or pubs, which can cause complexity when placing orders.

With the TrueCommerce solution, a head office can centrally manage and create orders on behalf of one, all, or a specific set of locations/accounts. They will also have the functionality available to delegate purchasing whilst still maintaining control over expenditure, with the ability to, for example, create buyer accounts with predefined settings and order pad lists, and run order analysis reports to check the locations expenditure. The TrueCommerce platform also allows global updates to be made to all locations, saving a huge amount of time for your largest clients.

Increased orders straight out of the box

There is often a demand to get a B2B eCommerce solution up and running as soon as possible and unlike many other solutions, TrueCommerce accelerate this process by providing a fully configurable platform with all the required B2B functionality built into the standard solution.

For your wholesale and distribution customers it’s important to make the ordering process as simple as possible, the TrueCommerce solution instantly streamlines the eCommerce experience by providing the ability to display specific products and prices to individual or groups of customers including quantity based pricing for larger volumes. Combine this with quick order and reorder pads as well as the ability to build pre-defined kits or groups of interdependent products and the TrueCommerce solution will increase orders as soon as it’s live.

Don’t just sell online, do business online with self-service

The most substantial efficiencies are often delivered through a self-service model whereby customers can access and conduct all their post sales activities through their account online. Managing account finances, returns, back orders, obtaining copy invoices and live statements are all tasks that can easily be automated online through the TrueCommerce B2B eCommerce platform.

The platform also allows your customers to instantly view and pay invoices online by credit card which reduces their account balance allowing them to place new orders without the involvement of your finance or sales team. This is particularly useful for companies who operate outside of your standard office hours.

Empower your customers’ decision making process with back order management

Delivery dates are key in B2B sales and the way availability of items is communicated can be the difference between making a sale.

It’s possible to sell out of stock items if the visibility of timelines can be clearly communicated throughout the ordering process. With TrueCommerce’s comprehensive back order functionality, your customers will be able to clearly see the delivery status and ETA of all items they are waiting on. There is also the functionality to allow your customers to edit their back orders in line with changes to their requirements. This can all be achieved without your customers needing to contact your teams for a status update.

Increase your average order value with cross-selling capabilities

We understand the importance of cross-selling and upselling in the wholesale and distribution industries. With B2B eCommerce you can increase your average order value with functionality that enables you to suggest complimentary and alternative garments and accessories. The platform can also use AI to analyse past purchases and recommend products based on a buyers history. The platform also facilitates a better customer experience with account management features that inform your customers of more efficient product options.

Maximise sales with sales support for your customers

As a wholesaler or distributor it is likely your customers will be reselling the products they buy from you through their own eCommerce platform or retail stores. Making it as easy as possible for them to sell your products is key. With the B2B eCommerce solution, your customers can select products by category or brand and download the imagery and product data feeds they need to populate their systems without you having to spend time collating and distributing the required data.

Increase customer loyalty with dynamically branded sites

A specifically branded site for a key customer or group of customers can quickly increase customer loyalty and spend. With the TrueCommerce white label multi site feature you can quickly create new sites, brand and style them as required and enable/disable features and functionality to best fit your customers’ requirements. All of this can be done with ease in minutes.

Removing sales barriers with limitless catalogues

Easily translate complicated offline product information with support for super sized catalogues with millions of SKUs that contain rich content such as videos, 360 views and customer reviews, whilst catering for configurable products with multiple variations within the ordering process. The TrueCommerce grid ordering tool also allows for assorted volumes of different product variations to be ordered at the push of a button making the ordering process as simple as possible.

Cater for your largest customers

Larger customers using your Wholesale or Distribution eCommerce site will often employ sophisticated procurement systems to manage the procurement process throughout their business. The punchout functionality included with the TrueCommerce solution provides a competitive edge by seamlessly linking your B2B offering to third party procurement systems allowing your customers to browse and add products on your website and complete the purchase via their procurement system such as Oracle, SAP and Ariba.

Frequently Asked Questions:

Integrate your Wholesale or Distribution B2B storefront with your back office system for increased efficiency and visibility

Connect your B2B eCommerce storefront to your accounting, WMS or order processing systems to improve efficiencies and remove the need for rekeying, whilst increasing visibility across your business. The TrueCommerce B2B eCommerce solution has comprehensive integration capabilities with a powerful framework which allows for rapid integration with business systems including SAP, Sage, Microsoft & Oracle.

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B2B eCommerce Integration

Capture all your B2B orders on one platform

TrueCommerce enables you to capture all of your B2B orders on one single platform, increasing efficiency and visibility across your wholesale and distribution supply chain.

Our B2B eCommerce solution is ideal for your smaller customers that do not use EDI, however if your clients include large corporations it is likely you need to trade with them via EDI (electronic data interchange). As well as our market-leading EDI solution, we also have a PDF order processing solution ensuring you have a solution for trading with all your customers regardless of their size or technical footprint.

All of your orders regardless of how they are received are converted into a standard digital format and sent to your business system for processing.

The wholesale and distribution eCommerce platform

Here are some reasons why leading companies in the industry have chosen TrueCommerce as their wholesale or distribution eCommerce platform provider: