Key Takeaways

Trenditions streamlined its B2B order process and boosted online sales by integrating TrueCommerce’s EDI and eCommerce solutions with its Odoo ERP. This agile setup cut manual effort, improved the customer experience, and supported substantial order growth.

Online order volume rose 20Đ25% with the new B2B storefront

EDI and eCommerce automation eliminated manual rekeying and reduced staffing needs

Single-dashboard management improved operational efficiency across channels

About the Customer

Trenditions, founded in 2006, designs, imports, and distributes branded fashion accessories to more than 1,500 retail customers across the U.S. and Canada. Known for its expansive product catalog and licensed brands like Justin Boot Company and Catchfly, Trenditions has built long-standing relationships with major retailers including Tractor Supply, Boot Barn, and Cavender's. With a focus on streamlining business processes and improving the customer experience, Trenditions continuously invests in scalable technology to support its growing order volumes.

The Challenge

Trenditions set out to meet the evolving procurement demands of large retailers, automate B2B order processing, and enhance customer satisfaction through integration of its ERP, EDI, and eCommerce systems. Their goals included reducing manual data entry, enabling scalable order processing, and providing a seamless online purchasing experience for their retail customers.

The Solution

Trenditions integrated TrueCommerce’s eCommerce platform with their existing TrueCommerce EDI solution and Odoo ERP. The cloud-based system enables seamless order flow from the B2B storefront into their ERP, eliminating manual data entry. With rapid onboarding capabilities and a single dashboard for managing both EDI and eCommerce orders, Trenditions empowered one person to oversee all order processing. The new solution improved efficiency, streamlined product updates, and supported promotional marketing to drive traffic to the storefront.

What’s great about TrueCommerce that is not great about some of its competitors is the scalable pricing. The TrueCommerce pricing structure really works to address all the various business sizes and transaction volumes, while offering a fantastic software solution.

Jeff Pecora, President

Brand Element

Detailed Results & Business Impact

Trenditions significantly boosted operational efficiency and customer satisfaction by combining integrated EDI and eCommerce solutions from TrueCommerce. Automation allowed them to handle thousands of monthly orders from major retailers without hiring additional staff. The cost-effective, scalable platform drove online sales growth while simplifying everyday processes and supporting strategic expansion.