The four traditional types of e-Commerce are B2C (Business-to-Consumer), B2B (Business-to-Business), C2B (Consumer-to-Business) and C2C (Consumer-to-Consumer).
1. B2C e-Commerce
B2C, or business-to-consumer, describes a commerce transaction between a business and an end consumer. Most commonly, this refers to transactions between an online retailer and a consumer.
2. B2B e-Commerce
B2B, or business-to-business describes transactions between two businesses. B2B e-Commerce sales typically refer to the sale of goods, products or services between businesses via a webstore or online sales portal.
• What’s the difference between B2B and B2C e-Commerce?
While B2B and B2C channels are both unique, the line between them is becoming increasingly blurred. Whilst both models deliver an online service to the user the B2B buying journey can be a bit more complex than its B2C counterpart. For example, your customers might need to send products to many different locations from one order. Or the person shopping may need to pass the basket off to someone else for approval and payment.
Successful B2B e-Commerce solutions have the look and feel of a B2C site but with the added functionality required for B2B operations. The TrueCommerce B2B e-Commerce solution has been designed and developed from the ground up to be a thoroughbred enterprise-level platform to meet the needs of manufacturers, distributors and wholesalers. With TrueCommerce, organizations benefit from B2C aesthetics within a B2B webstore that can support super-sized catalogs, volume-based pricing, express ordering and much more.
3. C2B e-Commerce
C2B, or consumer-to-business enables individuals to sell goods and services to companies.
4. C2C e-Commerce
C2C, or consumer-to-consumer facilitates online transactions between consumers. These types of transactions are commonly made across online marketplaces such as eBay and Amazon.