What pricing strategies can I levy?

Offer trade price lists, customer-specific discounts & special product group discounts.

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Offer trade price lists, customer-specific discounts & special product group discounts. 

When planning your B2B strategy, it can be advantageous to incorporate pricing. Our B2B eCommerce platform offers a wide range of features that can assist businesses in attracting customers, increasing sales, or boosting profits. One of these features is Price Mapping, which makes it easy for companies to integrate pricing into their strategy. This function enables businesses to offer special discounts to customers based on their purchase volume and to tailor prices to individual needs. 

Within the TrueCommerce B2B eCommerce platform, users can fully take advantage of the Price Mapping functionality, which accounts for your business's pricing strategies and policies. This function is ideal for companies presiding over multiple pricing strategies and can be tailored to each customer. The price-matching engine encapsulates various features, which you can read below. 

Group product matrix discounts 

Customers receive this discount when purchasing a combination of products. These discounts may vary depending on the products bought together and the quantity of each product purchased. This form of discounting can boost sales of related products and encourage larger orders.

Cost plus 

"Cost plus" is a pricing method in which a company adds a fixed or variable amount to the cost price to determine the selling price of a product or service. This ensures the company covers its costs and earns the desired profit margin from each sale. 

Trade minus 

This pricing is based on the list price to wholesale or trade customers. Discounts are subtracted from the regular selling price, allowing customers to purchase products at a lower cost than what the company typically charges.

Date ranged pricing 

This pricing allows you to set prices based on seasonal variations.

Individualization within the function facilitates modified price lists per customer and product to encompass specific trading requirements only applicable to certain clients. Each custom-built price list can then be developed to account for varied pricing strategies based on cost markups, timely fall in value and price fluctuations over specific periods. Approaches such as these can help companies maximize their profitability by taking advantage of various pricing models that would best suit their requirements. 

The Price Mapping Engine works synonymously with any promotion offered within the site and offers alternative price lists to the customer once they qualify. 

For further information, download the TrueCommerce "B2B eCommerce Datasheet" datasheet.

Key takeaways

  • Pricing plays a crucial role in the success of a B2B online store strategy. By leveraging features like Price Mapping within the TrueCommerce B2B e-commerce platform, businesses can integrate pricing seamlessly into their overall strategy, attracting customers, increasing sales, and boosting profits. 
  • With Price Mapping, businesses can customize pricing strategies based on individual customer needs and market conditions.