Logo Usage Guidelines

An excerpt from your reseller agreement

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Logo Usage: TrueCommerce Logo

The TrueCommerce brand character is the personality we want to convey in all communications, visual or verbal. It is the embodiment of how we want to be perceived.

Always use the logo provided by the TrueCommerce Corporate Marketing Department. Under no circumstances may the logo be redrawn or modified in any way. Do not add shadows or 3D effects. Do not insert the logo into text in place of the word “TrueCommerce.” These items apply to any version of the TrueCommerce logo you may obtain from the marketing team.

When using the TrueCommerce logo, please adhere to these guidelines:

  • The approved TrueCommerce logo will be provided to the Reseller by TrueCommerce.
  • The use of the logo is black and blue on a white background.
  • White space around the logo ensures that the TrueCommerce Authorized Reseller logo is fully visible.
  • Exceptions must be approved by the VP of Marketing Strategy & Operations at TrueCommerce.

[Correct Usage : Samples of correct usage for bottom right corner and with appropriate white space]

Logo Usage: TrueCommerce Authorized Reseller Logo

The TrueCommerce Authorized Reseller logo embodies the brand of TrueCommerce and this agreement. It is the
embodiment of how we want to be perceived on all partner material.

When using the TrueCommerce Authorized Reseller logo, please keep in mind these parameters:

  • The approved TrueCommerce Authorized Reseller logo will be provided to the Reseller by TrueCommerce.
  • The use of the TrueCommerce Authorized Reseller logo is black and blue on a white background.
  • The TrueCommerce Authorized Reseller logo should not have another competing object near the logo.
  • White space around the logo ensures that the TrueCommerce Authorized Reseller logo is fully visible.
  • Exceptions must be approved by the VP of Marketing Strategy & Operations at TrueCommerce.

[Correct Usage : Samples of correct usage for bottom right corner and with appropriate white space]

[Incorrect Usage: Stretched in any form or aligning the logo too close to another object; i.e., not allowing enough white space around the logo.]