About the Customer

Vital Farms is a leading U.S. provider of ethically produced, pasture-raised eggs and butter. With a rapidly growing national presence and a mission grounded in humane farming, the company partners with over 100 small family farms to deliver high-quality, sustainably sourced products. As demand surged, Vital Farms encountered operational strain due to an EDI solution that couldn't scale alongside their growth. Manual order processing slowed cash flow and increased costly errors, jeopardizing relationships with major retailers and straining internal resources.

The Challenge

To replace a failed, standalone EDI system with a seamless, scalable, and easy-to-use EDI solution integrated directly with NetSuite. The goal was to eliminate manual accounts receivable processes, increase order accuracy, reduce chargebacks, and support rapid business growth without adding headcount.

The Solution

TrueCommerce delivered a NetSuite-integrated EDI platform that digitized Vital Farms’ order and invoice processes within just over a month. By removing the software maintenance burden and introducing a dependable cloud-to-cloud connection, the solution enabled automated, real-time document exchange with retailers. This streamlined customer onboarding and supported Vital Farms’ goal of scaling efficiently—processing 85-90% of weekly orders via EDI with no need for added headcount. The platform’s flexibility allows further automation of non-EDI orders through Order Automation Connector, positioning Vital Farms for complete digital transformation.

Detailed Results & Business Impact

Vital Farms turned a cash flow bottleneck into a growth accelerator. With TrueCommerce, their small AR team processes hundreds of EDI transactions weekly without missing a beat allowing them to improve invoice accuracy, reduce chargebacks, and support expansion into new markets. As they prepare to automate the last 15% of orders with Order Automation Connector, the business is primed for full-scale digital order processing that boosts efficiency and drives strategic growth.