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TrueCommerce PIM is a web-based
product information management application
that allows your organization to
better manage and syndicate product information.
Explosive growth in digital commerce and rapid expansion of product assortments are placing far more pressure on organizations to collect, enrich and share a much broader set of product content. To offer the depth of content needed to serve today’s digital marketplace, supply chain participants need simpler and more cost effective means to share their product content.
Whether you are a manufacturer, distributor, or retailer your business is likely working with hundreds or possibly even thousands of products. While most ERP or accounting systems allow you to manage basic product data attributes such as name, UPC, and SKU, most are not extensible to manage rich content. Selling and fulfilling in today’s omni-channel environment requires management of a broader set of data including digital assets such as images, videos and specifications, communal data such as user ratings and customer testimonials and an extensive set of product attributes and variants.
At the heart of the TrueCommerce Foundry is a Product Information Management System (PIM), serving as your company’s master repository for product information. The TrueCommerce PIM equips your business to more effectively manage and optimize product content in one simple to use and centralized system. By managing your product content within TrueCommerce, your organization can immediately synch syndicated product content with your connected trading partner, channel, marketplace or storefront system.
Source, curate and distribute all your product information across all your channels to ensure a consistent and complete view for buyers—because a great digital customer experience starts with great content.
To win in today’s omni-channel retail environment, brands and merchants must deliver compelling, consistent content that stands out and converts visitors into buyers. But as you add new products and channels, the effort required can become overwhelming. A Product Information Management (PIM) solution from TrueCommerce gives your team the centralized repository and automated workflows you need to meet this critical challenge.
“Content is king” and is an essential pillar for your digital strategy. But sourcing, organizing, managing, distributing and updating an ever-expanding portfolio of internal, commercial and communal product content—both within your own organization and out to distributors, marketplaces, retailers and other channel partners—is a major barrier to growth and success.
Product content comes from a wide range of sources, and may lack completeness, quality and/or consistency. Optimizing this material is one hurdle. Formatting and delivering it with consistency across channels is another. Market-specific regulatory and social concerns around product safety data, allergens, traceability, sustainability, fair market practices and other factors further compound the challenge.
In the face of this mounting pressure, spreadsheet-based manual and ad hoc methods become unmanageable. To manage content complexity, achieve compliance and maintain control over content distribution and updates with channel partners, automation offers a scalable path forward.
TrueCommerce PIM delivers automation in an easy-to-use, web-based solution that’s powerful, configurable and affordable. TrueCommerce’s cloud based deployment and wide selection of channel connections reduces implementation and integration efforts delivering exceptional time-to-value. TrueCommerce PIM is also the only PIM solution that supports your entire commerce ecosystem by connecting to your retailer network, digital marketplaces, online storefronts and backend systems.
With TrueCommerce PIM you can:
Product Image Management brings many strategic benefits to as well as impacting your bottom line and enhancing your marketing.
A PIM workflow basically consists of sourcing content from multiple sources, validating and consolidating the data against existing content assets, enriching the content with various attributes, and publishing the “syndicated” content to internal and external systems.
TrueCommerce PIM is an ideal solution for brands that want to grow their businesses by increasing sales, expanding product assortments and onboarding new channels. TrueCommerce PIM is also very powerful for merchants seeking to more efficiently manage and optimize product content and collaborate more effectively with suppliers to minimize time-to-market.
When is the right time to implement a PIM solution? If your organization matches one or more of the following profiles, it’s time to consider how optimizing product information management can streamline your operations and help your organization achieve breakthrough growth.
Large product assortments and /or rapid expansion plans
For organizations with a high number of unique products, managing product information using spreadsheets often becomes an onerous burden that impedes growth. Retail organizations building their assortments, whether in-store, online or both, face a similar challenge with sourcing product content from a diverse supplier community. In general, the more products a business has, the greater the value of a PIM solution.
Growing an online business
For brands and merchants committed to increasing sales across a variety of digital channels, delivering optimized product content to each of those channels in the expected format can be overwhelmingly complex. TrueCommerce PIM can help eliminate this barrier to digital success by managing information in one system, and publishing everywhere.
Frequent assortment or price changes
For sellers that offer frequent or seasonal assortment changes, such as fashion, home and garden, and club-based businesses. Effectively managing and rapidly distributing high-quality content for frequent bursts of new products is extremely demanding without a systematic approach offering far better organization, management and automation. These types of businesses also benefit greatly from high-quality product content to ensure their new products are discovered and to reduce returns.
Complex or technical products
Food manufacturers, hi-tech firms, pharmaceutical companies and medical device manufacturers work with products containing a wide set of attributes and are facing increased regulatory pressures to track and manage an even broader set of attributes. For these types of organizations managing a growing product portfolio, spreadsheet-based content management becomes too costly. The potential impact of mistakes, product recall readiness, data quality and industry compliance are key considerations also for having a systematic approach to managing product content both for internal systems and value chain partners.
Among the challenges that selling into new geographies presents are translating product information into local languages, currencies, units of measure, cultural preferences and so on. TrueCommerce PIM can make managing these changes and additions much more efficient lowering the barriers for achieving growth in new markets. To learn more or see a demonstration of TrueCommerce PIM, please call 888-430-4489.