Seth Weisblatt has over 20 years of experience in the home furnishings industry. He is currently the Director of TrueCommerce Home at TrueCommerce, where he oversees the home vertical within TrueCommerce platforms and provides digital integration solutions to key suppliers. With a passion for the furniture industry, he owned and operated a successful retail store in Fort Worth, Texas, transforming and modernizing the “mom-and-pop” retailer into a regional powerhouse. Seth also led the home furnishing division for a national buying group, consulting with hundreds of furniture brands and retailers. Additionally, he served as the VP of Digital Marketing for the world’s largest furniture manufacturer, Ashley Furniture.